---
title: How to write a job advert that attracts the right people
description: A good job advert saves time for everyone. Here is what to include, and what to leave out.
---

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# How to write a job advert that attracts the right people

[Today's Jobs](https://todays-jobs.com/blog/author/todays-jobs)  Oct 3, 2026, 6:16:51 PM

The clearer your job advert, the better the applications you receive. Vague adverts bring vague applicants.

## Use a clear job title

Use the title people actually search for. Creative titles look good internally but are harder to find.

## Say what the job involves

Describe the main tasks in plain language, along with hours, location and whether the role is on site, remote or hybrid.

## Be upfront about pay

Including a salary or pay range builds trust and attracts people who are a realistic fit.

## Separate must-haves from nice-to-haves

A long list of demands puts good people off. Keep essentials short and say what you can train.

## Explain how to apply

Tell people what to send and what happens next. A simple process gets more applications.

Ready to hire? [Post a job with Today's Jobs](https://todays-jobs.com/employers).

## Read On

### [How to write a CV that gets noticed](https://todays-jobs.com/blog/how-to-write-a-cv-that-gets-noticed)

 Employers often have a pile of applications to get through, so your CV has to make its point...

### [Five tips for a successful job interview](https://todays-jobs.com/blog/five-tips-for-a-successful-job-interview)

 An interview is a conversation, and the better prepared you are, the more natural it feels.

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