Please read the entire ad before applying.
About Us
2WAY is a new, interactive live video platform devoted to unique conversations, unbiased discourse, and open debate. Our community of contributors engage in two-way conversations with users about today’s events, politics, and big issues, absent the one-sided partisanship and angry rhetoric that have come to dominate the discourse around current events on social media and cable news.
We’re looking for a data-driven, culturally fluent, social media savant who can own audience growth across platforms—turning deep, longform content into high-performing, shareable clips that drive engagement and viewership.
If you thrive in a fast-moving, test-and-iterate environment, love video editing, and can systematically grow an audience through data-backed social strategies, this is your role.
Please read this whole ad for the next steps :)
What You’ll Do
Own and Execute Social Strategy
- Lead the charge on growing our audience across YouTube, X, TikTok, Instagram, Facebook, LinkedIn and emerging platforms.
- Pull and repurpose key moments from longform content into highly engaging, viral-ready clips.
- Craft and optimize social posts that are native to each platform—leveraging in-platform tools, trends, and best practices.
- Refine and iterate— A/B test headlines, thumbnails, captions, and formats relentlessly to improve performance.
- Engage and manage communities—interact with audiences, respond to trends, and help cultivate an active, invested community.
Create and Edit Video Content
- Produce, edit, and optimize short-form videos using Adobe Premiere, After Effects, or in-platform editing tools.
- Add compelling visuals—motion graphics, subtitles, memes, and other elements that boost engagement and shareability.
- Experiment with formats—from YouTube Shorts to TikTok trends to Instagram stories, always keeping content fresh and native to the platform.
Analyze, Measure, and Optimize
- Track performance metrics across platforms, using analytics tools to understand audience behavior.
- Identify patterns and pivot—adjust strategies based on engagement, retention, and conversion insights.
- A/B test different cuts, thumbnails, captions, and posting strategies to maximize performance.
- Report and recommend data-driven strategies to refine and scale audience growth.
Stay Ahead of the Curve
- Anticipate algorithm shifts, new platforms, and viral trends before they happen.
- Develop platform-native storytelling formats that resonate with modern audiences.
- Inform our editorial content– act as our “ear to the ground” and identify potential areas of coverage
- Collaborate with journalists, editors, and producers to bring our content to life across social media.
What You Bring
- Two to five years of social media and content creation experience, preferably in news or digital media
- Proven track record of growing engaged audiences across multiple social platforms.
- Social asset creation skills with newer tools like Descript, CapCut, OpusClip and older tools like Premiere. If you can use After Effects or similar, that's amazing.
- Sharp editorial judgment —you can identify the most compelling moments, quotes, or soundbites from longform content.
- Deep platform fluency—you instinctively know what works on YouTube versus TikTok versus Instagram versus X.
- Data-driven mindset—you make decisions based on analytics, not guesswork.
- Strong writing skills—crafting engaging, shareable captions and headlines is second nature to you.
- Ability to adapt and execute quickly—you thrive in a high-energy, fast-paced media environment.
- Collaborative spirit—you’re eager to work alongside journalists, producers, and marketing teams.
Big Bonus Points For
- Experience in news, documentary, or journalistic storytelling.
- Skills in motion graphics, animation, or advanced visual storytelling.
- Past success in monetization strategies (subscriptions, partnerships, memberships).
- Experience advising executives or teams on best social media practices.
Why Join Us
- Be part of a new and exciting company that is growing fast and is super ambitious
- Own and scale audience growth for impactful, meaningful content.
- Work with compelling, long- and short-form news content and shape how it reaches millions.
- Test, experiment, and refine strategies—you’ll have the freedom to innovate.
Here's How To Apply
Not on LinkedIn :). Please write a cover email to including an attached (or linked) resume/portfolio. In your email, tell us what we should be doing differently The portfolio should feature examples of your work in social media creation and management including campaigns, case studies, and links to individual social media posts you have authored.