ECommerce and Retail Strategy Manager Niche

The Opportunity:

We are looking for a strategic and analytical leader to drive e-commerce and omnichannel performance, optimize retailer partnerships, and accelerate digital growth. This role requires a deep understanding of data-driven decision-making, omnichannel strategy, and cross-functional collaboration to enhance brand positioning, customer acquisition, and sales performance.

What you’ll get to do:

Business & Market Insights

• Analyze sales performance, identify opportunities for growth, and implement strategic optimizations
• Conduct competitive benchmarking and monitor evolving retail trends and customer behavior
• Establish KPI tracking systems to measure success and drive strategic initiatives
• Optimize digital marketing efforts, including affiliate marketing, email campaigns, and paid search

Retailer Partnerships & Business Development

• Build and maintain strong relationships with retailer e-commerce teams to ensure seamless execution of brand initiatives
• Oversee product page quality, content accuracy, and marketing campaign activations across retailer platforms by conduct weekly site audits
• Develop and manage sampling, GWPs, and trade marketing initiatives. Manage sampling and GWP supply and assist with managing overall omni collateral tracker
• Identify and execute exclusive opportunities with key retail partners to enhance brand visibility

Strategic Communication & Cross-Functional Collaboration

• Align internal and external stakeholders through clear and impactful communication
• Work closely with Marketing, Media, and Sales teams to integrate merchandising strategies into digital campaigns
• Partner with the Global E-Commerce team to manage a comprehensive merchandising calendar and optimize content

Performance & Digital Growth Strategy

• Lead digital acceleration initiatives to enhance e-commerce performance and customer acquisition
• Develop and execute commercial strategies for key launches, seasonal moments, and retailer activations
• Monitor, test, and implement innovative digital strategies to drive traffic, conversion, and engagement

We’d love to meet you if you have:

• Bachelor’s degree in marketing (preferred)
• 5+ years of E-Commerce, E-Retail, Direct-to-Consumer or Digital Marketing preferred
• Proven experience in e-commerce, digital marketing, and retail strategy, particularly in the luxury or niche beauty sector
• Strong analytical and data-driven decision-making skills with expertise in KPI tracking and performance analysis
• Excellent communication, negotiation, and relationship management skills with retailers and internal teams
• Ability to multitask, manage multiple retailers and brands, and work cross-functionally in a fast-paced environment
• Experience in niche and color categories is preferred
• Proficiency in digital marketing strategies, including paid search, affiliate marketing, and email marketing
• Proficiency in Microsoft Powerpoint and Excel

Compensation:

As required by New York State’s salary transparency law, effective November 2022, the expected base salary for this position ranges from $100K- $120K annually. Various factors are considered when extending offers, such as relevant skillset, training, years of experience related to the current job description, education, and our organizational structure. In addition to the base salary, PUIG offers a competitive benefits package that includes health and dental insurance, life insurance, disability insurance, 401K, paid holidays, a generous paid time-off policy, hybrid work environment, and career opportunities within a dynamic team.

EEOC:

Puig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.

Diversity, Equity, and Inclusion Commitment

At Puig, we are continually looking for enthusiastic and committed individuals from a broad range of backgrounds and experiences to join our team. We believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.

About Puig

Puig creates unique and highly desirable beauty and fashion brands that empower people to reinforce their self-esteem and find their own expression in a family-owned company that aims to leave a better world for the next generation.

Our brand portfolio is structured in three divisions: Beauty and Fashion, with the owned brands Carolina Herrera, Nina Ricci, Paco Rabanne, Jean Paul Gaultier, Dries Van Noten, Penhaligon’s, Byredo, Dr. Barbara Sturm, and L’Artisan Parfumeur; the licenses of Christian Louboutin and Comme des Garçons perfumes; and Lifestyle fragrances, among them Adolfo Dominguez, Antonio Banderas, Shakira, and Benetton. The Charlotte Tilbury division, which includes the luxury makeup brand and the Derma division, with the Apivita, Uriage and Isdin brands. We sell products in 150 countries and operate 26 subsidiaries.

At Puig we honor the values and principles put in place by three generations of family leadership. Today we continue to build on that legacy, through conscious commitments in our ESG agenda (environmental, social, and governance) aligned with the UN Sustainable Development Goals.