The Aspen Group (TAG) is one of the largest and most trusted retail healthcare support organizations in the U.S. Today we support thousands of healthcare professionals at more than 1,400 health and wellness offices across 46 states in four distinct categories: dental care, urgent care, medical aesthetics, and pet health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to bring better care to more people. TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses: Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and Lovet. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.
This Creative Director role will be responsible for developing and executing creative strategies that align with overall business goals and resonate with our target audiences for the Aspen Dental line of business. This role involves overseeing the creative process, producing assets for various channels, and collaborating with various teams to ensure cohesive and impactful branding across platforms.
Key Responsibilities:
- Develop and maintain a strong, consistent brand identity for the business.
- Define and implement branding guidelines to ensure uniformity across all marketing materials and communications.
- Develop and execute creative strategies that support business objectives and enhance the patient experience.
- Stay current with industry trends and innovations to ensure the brand remains relevant and competitive.
- Produce high-quality visual content, including advertising campaigns, social media content, website pages and CRM campaigns.
- Ensure all creative content is on-brand, visually appealing, and effectively communicates the desired message.
- Foster a collaborative and innovative work environment that encourages creativity and professional growth.
- Work closely with the marketing, operations, and clinical teams to ensure creative initiatives align with business goals and enhance the overall patient experience.
- Present creative concepts and strategies to senior management and stakeholders, incorporating feedback and adjusting as necessary.
- Oversee multiple creative projects simultaneously, ensuring timely delivery and adherence to budgets.
- Develop and implement efficient workflows and processes to streamline the speed to market for visual content needs.
- Establish and track key performance indicators (KPIs) to measure the effectiveness of creative initiatives.
Qualifications:
- Bachelor’s degree in Graphic Design, Marketing, Communications, or a related field. Master’s degree preferred.
- Proven experience (9+ years) as a Creative Director or in a similar role, preferably within the healthcare or service industry.
- Strong portfolio demonstrating expertise in creative direction, branding, and content creation.
- Excellent leadership, communication, and project management skills.
- Proficiency in design software (e.g., Figma) and familiarity with digital marketing tools and platforms.
- Ability to think strategically and creatively, with a strong attention to detail.
- Experience in patient-centered marketing and an understanding of healthcare industry regulations and best practices is a plus.
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- Salary: Annual pay range: $160,000 - $200,000, plus bonus/incentives
- A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match