Digital Experience Manager

AKIRA Digital Experience Manager

In 2002, AKIRA opened the doors to its first women's clothing boutique in Chicago. Since then, the company has extended its reach to 30+ stores across the United States, as well as a thriving eCommerce business (shopAKIRA.com.) AKIRA is extremely well-poised for sustained growth as we continue to build a nationally recognized brand.

AKIRA’s culture has one very large, distinct difference from other fast-fashion competitors: Other-Worldly Customer Service and Fanatical, Obsessive Attention to the consumer’s needs and desires. The core principle for all employees at AKIRA is to Act and Think Like an Owner , and this belief can be reflected across all areas of the company.

The Position

Digital Experience Manager

Location

Chicago, IL (On-site)

Type

Full-Time

Overview

We’re looking for a CRO-driven strategist who can transform customer behavior into breakthrough digital performance.

At AKIRA, fashion moves fast—and so do we. As our Digital Experience Manager, you’ll be the driving force behind optimizing the customer journey on ShopAKIRA.com with one mission: maximize conversion. From click to checkout, you’ll use data, tools, and instincts to eliminate friction, increase engagement, and turn browsers into buyers.

This is a high-impact role for someone obsessed with how users shop, navigate, and convert. You’ll analyze every step of the experience, recommend improvements, and execute a roadmap of ongoing optimizations that lift performance and revenue.

Key Responsibilities

• Own and lead all Conversion Rate Optimization (CRO) efforts across the site
• Identify friction points through deep analysis using GA4, Hotjar, Crazy Egg, Shopify Analytics, and customer behavior tools
• Build and manage a robust CRO testing program (A/B, multivariate, split tests) across the site—homepage, PDPs, PLPs, cart, and checkout
• Continuously monitor and optimize the customer journey to reduce bounce rate, increase engagement, and improve checkout efficiency
• Evaluate and refine product carousels, collections, navigation, filtering, and on-site search
• Audit and improve mobile UX and performance across key devices
• Deliver data-backed recommendations on merchandising tools, personalization strategies, and content hierarchy
• Provide weekly, monthly, and quarterly reporting on CRO impact and testing results, including clear next steps
• Collaborate with the eCommerce, product, UX, creative, and dev teams to implement optimizations quickly and effectively

What You Bring

• 4+ years of experience in eCommerce and Shopify, with a deep focus on conversion optimization
• Proven success managing CRO programs and optimizing shopping flows for DTC or high-volume brands
• Expert-level skills with GA4, heat mapping, session replays, user flow analysis, and behavioral segmentation
• Deep understanding of UX/UI principles, digital psychology, and what drives customers to convert
• Ability to turn complex data into clear stories and prioritize high-impact optimizations
• Strong project management and cross-functional collaboration skills
• Experience implementing or managing third-party CRO tools (e.g., Optimizely, VWO, Convert.com)
• Familiarity personalization tools and customer segmentation platforms
• Background in fashion eCommerce or fast-paced DTC environments

Diversity & Inclusion:

At AKIRA we believe that treating everyone in a first-class manner is essential to fostering an inclusive environment that reflects our values and our community. This is deeply rooted in our company's principles, culture, and fashion. We continuously strive to cultivate a company where employees feel a sense of belonging and contribute to a culture that values differences, ideas, and experiences. Our unique workforce is directly linked to our success and makes us stronger collectively.

Benefits and Perks:

AKIRA offers competitive benefits for full time employees, including Medical, Dental, Vision, Pet, Life, LTD, FSA/HSA/Dependent Care FSA, Flex Transit (CTA), 401(k), and employee discount. We are committed to encouraging internal development and providing significant career enrichment opportunities. Most importantly, what has propelled AKIRA’s growth and success over the years has been the dynamic culture within the company - if you’re filled with passion, have a strong desire to get things done, and if you want to go to a place where you know your work matters and where you can implement your ideas and decisions, then AKIRA just might be the place for you.

Job Type: Full-time