Senior Manager Consumer PR

ABOUT CONFIDANT

Confidant is a creative and strategic communications agency named for the role we play with brands. We’re an experienced team of big agency defectors paving the way for a new, agile communications agency model. With a vision for serving clients better through smaller, more dedicated teams of experienced and well-cared for professionals, Confidant is built to serve strong in-house teams with big agency thinking and boutique agency agility. With offices in NYC (PR Studio) and Nashville (Creative Studio), clients include Amazon, Shake Shack, Sony, Aura, Fi, BARK/BarkBox, Chobani, La Colombe, Bridgestone/Firestone, Harlem Globetrotters, and others. Confidant is an independent agency in the Nostos Network, and has been recognized with industry awards, including Inc.’s Best Workplaces 2021, 2023 & 2024; PRWeek’s Best Boutique Agency 2021 (Honorable Mention); PRovoke’s Outstanding Boutique Agency (Finalist); PRovoke’s Top 5 Boutique Agencies to Work For (2021-2024); PRNews Agency Elite Top 100 (2021-2024); PR Net’s 2023 Next Gen and 100 Lists; and Agency of the Year/Southeast (Silver) at the 2023 AdAge Small Agency Awards. Most recently, Confidant was named a Finalist for two 2025 SABRE Awards. Learn more at confidant.co.

WHY WE’RE DIFFERENT

• Experienced: A hands-on, seasoned team
• Strategic: Insights-based strategy aligned to client business goals
• Impactful: Set up to dive deep and focused on results
• Integrated: Multichannel storytelling mindset and capabilities
• Transparent: Upfront about expectations on all fronts
• Agile: Smaller, dedicated teams delivering more, with less overhead

JOB DESCRIPTION

Confidant is looking for a Senior Manager, Consumer PR to work on its consumer brands across various categories, including food, lifestyle and retail. The ideal candidate will have 4 years+ PR agency and/or in-house experience focused on driving earned media and creating integrated campaigns for scrappy start-ups and established direct-to-consumer companies and brands, specifically in the food & beverage, CPG, lifestyle, retail/e-commerce or the travel sectors. This role will support both traditional media relations and influencer work – with an emphasis on being well-versed in leveraging the cultural zeitgeist as a catalyst for press coverage as well as product updates and industry trends – to promote our clients’ stories across owned, earned and paid channels. Candidates must also be excellent writers and have strong media relationships in both traditional and emerging media.

EMPLOYMENT TYPE : 

Full-time

RESPONSIBILITIES

• Develop and drive earned, integrated media strategies that support clients’ business objectives, including generating proactive ideas and value beyond the scope of work when relevant.
• Develop and deliver informed strategic recommendations based on understanding of best integrated public relations practices.
• Stay abreast of the evolving media landscape and nurture strong relationships with traditional and emerging media; regularly share intel and recommendations with clients and internal teams.
• Interact directly with clients when developing plans and strategies, as well as implementing approaches.
• Proactively anticipate client needs and keep multiple activities moving simultaneously.
• Help manage day-to-day operations of specific accounts, including coordination of integrated workstreams, client communication and team management.
• Participate in new business pitch development and/or presentations.
• Support Influencer Campaigns and paid media integrations.

QUALIFICATIONS

• 4+ years’ experience (a mix of agency and in-house experience is welcome) working on D2C brands’ stories.
• Excellent strategic understanding of both traditional and modern consumer communications, integrating strategic planning, analytics and creative to develop and execute integrated media campaigns.
• Deep understanding of developing media strategies and strong media relationships, especially among consumer outlets.
• Experience developing and executing programs that have driven tangible results.
• Collaborative spirit, with a strong understanding of how to communicate with teams and the ability to manage internal and external (client) expectations.
• Understand a variety of research tools and techniques and how to turn research – primary and/or secondary – into client insights, strategies and tactics across internal and external channels.
• Stellar communication, writing and presentation skills.
• Self-starter, solution-oriented and an agent of change.
• Flexibility to work both independently and in a dynamic, high energy, team-oriented atmosphere.

BENEFITS OF WORKING FOR CONFIDANT

We offer excellent compensation, including competitive salaries and bonuses; paid parental leave, holidays and volunteer time off, in addition to ample PTO; comprehensive healthcare, vision, and dental coverage; professional growth and development programs to help advance your career; charitable giving benefit; and a matching 401k. Flat structure, caring culture. 

LOCATION 

New York metro area-based candidates only. Confidant currently has a flexible, twice/week in-office requirement.

DIVERSITY STATEMENT

At Confidant, we believe that delivering our best and most creative work begins with being accepting of each other. Prioritizing diversity, equity, inclusion and belonging means actively recognizing and valuing the differences among people, ensuring fair treatment and opportunities for all, and fostering an environment where everyone feels respected, heard, valued and engaged. 

We are committed to equal employment opportunity, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

COMPENSATION

The salary for this role is $80-$95K, commensurate with experience.