Regional Sales Manager

Regional Sales Manager – Southeast USA, Retail Division

Position Summary:

Bridor is seeking a high-performing, entrepreneurial-minded Regional Sales Manager to lead and grow our retail business across the Southeast USA, covering the SunBelt region from Texas to Florida.

This is an exciting role for a go-getter who loves knocking on doors, building strong relationships, and driving sales growth. The ideal candidate has a progressive track record in retail food sales, especially in in-store bakery and deli, and understands how to navigate the category review process. Bakery sales experience in the retail space is a big plus and will help accelerate success in this role.

Key Responsibilities:

• Drive new business development by calling on retail customers, particularly in-store bakery and deli departments
• Leverage a deep understanding of the category review process to win shelf space and grow product placements
• Build strategic business plans for key retail accounts to support long-term growth and profitability
• Strengthen and expand relationships with brokers, distributors, and retail decision-makers
• Deliver impactful product presentations, host baking demos, and lead product training sessions
• Track and analyze retail trends, competitive activity, and customer needs to adapt strategies in real time
• Represent Bridor at trade shows, customer meetings, and industry events across the region

Who You Are:

• A go-getter who thrives in a fast-paced, independent sales role and strives for excellence in everything you do
• A proven sales professional with a progressive track record of growing business in the retail grocery space
• Experienced in calling on in-store bakery and deli departments—bakery sales experience in retail is a big plus
• Deeply familiar with the Southeast grocery retail landscape, with established industry relationships
• Skilled at building trust, delivering value, and winning customer loyalty
• Entrepreneurial, self-motivated, and driven to build something great

Minimum Requirements:

• Bachelor’s degree or equivalent professional experience
• 5+ years of sales experience in the retail food sector, with a strong preference for bakery-related experience
• Proven success managing a regional territory and building long-term customer relationships
• Expertise in the category review process and grocery retail sales cycles
• Excellent communication, negotiation, and presentation skills

Preferred Qualifications:

• Bakery industry sales experience strongly preferred
• Experience working within the Southeast region (Florida to Texas) and established network in that market
• Knowledge of food safety and compliance standards (GMPs, HACCP, BRC)
• Proficiency in Microsoft Office and CRM platforms like Salesforce

Working Conditions:

• Travel required: 50–70% throughout the Southeast/SunBelt
• Remote/home-office based role with high autonomy and flexibility
• 40+ hour workweek, including occasional weekend events or shows