The Site Merchandising Associate will help grow and support pureplay, mass-market, and direct-to-consumer channel’s online product assortments. This role involves managing site operations and implementing digital strategies, driving site traffic and optimizing consumer experience. They will work with cross-functional partners to ensure we have product visibility, data accuracy, and compelling content across each eCommerce site.
Responsibilities:
Product Merchandising
- Assist in curating and managing the upload of product content, including product descriptions, images, and other relevant content
- Maintain accuracy, integrity, and quality of onsite content and photography
- Deploy and maintain review seeding and syndication for key product priorities
- Create engaging digital storytelling around key product priorities
Site Optimization
- Perform regular site audits to ensure product content and information is accurate and up-to-date
- Monitor content quality scores to identify opportunities to ensure we are exceeding retailer and consumer expectations
- Implement product placements on brand stores and category pages, highlighting featured products seasonal collections
Data Analysis & Reporting
- Synthesize and report out on content and traffic KPI’s (page views, conversion, reviews)
- Track and analyze customer behavior across search, browse, and the purchase funnel to identify opportunities for improvement of customer journey
- Monitor sales performance and identify trends to optimize product placement
Cross-Functional Collaboration
- Work closely with sales, marketing, and design, to align merchandising strategies with brand initiatives
- Partner with content services team to forecast and prioritize digital asset needs
Qualifications:
- Bachelor's degree preferred
- 2+ years of experience in eCommerce merchandising or related role
- Experience with Microsoft Office products and applications
- Knowledge of SAP, Vendor/Seller Central or Partners Online a plus but not required
- Motivated self-starter, creative solution oriented, organized, process-driven, with high attention to detail
Annual salary range starting at $70,000
The disclosed salary range is commensurate with experience and does not reflect the total compensation package. Our associates have access to other valuable benefits that our Human Resources team is happy to share with candidates during the interview process.