Marketing Director

Job Title: In-House Marketer

Location: 11767 Katy fwy, suite 600

Reports To: General Manager

Job Type: Full-Time

About Ruff Roofing:

At Ruff Roofing, we’re not just in the business of installing roofs—we’re building a trusted brand

that homeowners rely on for quality, service, and peace of mind. As a growing roofing company

with big goals, we’re looking for an in-house marketer who’s driven, creative, and ready to take

our brand to the next level.

Position Overview:

We’re seeking a proactive, data-driven marketer with a creative mindset who can own our

marketing strategy from the ground up. This is a hands-on role perfect for someone who can

blend performance marketing with storytelling to drive leads, elevate our brand, and help Ruff

Roofing stand out in a competitive industry. A key part of the role is ensuring we consistently

have enough high-quality leads to meet sales goals—including vetting and managing

relationships with third-party lead generation companies.

Key Responsibilities:

●Plan, launch, and manage marketing campaigns across digital platforms (social media, meta ads

Google Ads, email, SEO)

●Analyze campaign performance and lead data to make informed decisions that maximize

ROI

●Build and maintain a strong, recognizable brand voice and visual identity across all

channels

●Create content that engages—photos, project highlights, testimonials, before/after

transformations, blogs, etc.

●Manage and update the Ruff Roofing website with fresh content and promotions

●Oversee online reviews and reputation management (Google, BBB, Yelp, etc.)

●Design or direct creation of branded assets (yard signs, flyers, vehicle wraps, swag, etc.)

●Collaborate with the sales team to develop lead nurturing tools and localized marketing

strategies

●Interview, evaluate, and manage third-party lead generation partners to ensure

consistent, qualified lead flow that supports sales targets

●Monitor lead volume, quality, and source performance to ensure sales team success

●Stay on top of industry trends, customer behavior, and competitor activity

What We’re Looking For:

●A self-starter who’s not afraid to take ownership and try new ideas

●Creative thinker with a strong understanding of branding and messaging

●Strong analytical mindset with experience tracking KPIs, lead sources, and conversion

funnels

●Excellent communicator and storyteller—both visually and through copy

●Experience with social media platforms, digital advertising, SEO, email marketing, and

CRM tools

Preferred Qualifications:

●2+ years in a marketing role (bonus if it’s in construction, home services, or trades)

●Proficient with tools like Google Analytics, Meta Ads, Canva, Mailchimp, WordPress

●Bonus if you have light graphic design or video editing experience

●Familiar with platforms like JobNimbus, AccuLynx, or HubSpot

What Ruff Roofing Offers:

●Competitive salary that ranges from $80,000-$100,000 with growth opportunities

●Performance bonuses

●Flexibility and creative freedom

●Real impact on the future of a growing brand

●A fun, hardworking team that values your ideas