Company Overview:
Apparel that comes from the Japanese values of simplicity, quality and longevity. Designed to be of the time and for the time, LifeWear is made with such modern elegance that it becomes the building blocks of each individual’s style. A perfect shirt that is always being made more perfect. The simplest design hiding the most thoughtful and modern details. The best in fit and fabric made to be affordable and accessible to all. LifeWear is clothing that is constantly being innovated, bringing more warmth, better design, and better comfort to people’s lives.
Position Overview:
The Affiliate & Display Manager is responsible for managing UNIQLO USA’s performance marketing across affiliate channels and programmatic display platforms. This role plays a key part in driving customer acquisition, nurturing publisher relationships, optimizing spend efficiency, and ensuring alignment with brand and business objectives. The ideal candidate is analytical, detail-oriented, and thrives in a fast-paced, data-driven environment.
Key Responsibilities:
- Manage and grow UNIQLO’s affiliate marketing program across content, loyalty, influencer, and technology partners.
- Develop and maintain strong relationships with top-performing affiliate partners and networks (e.g., Rakuten, etc.).
- Oversee day-to-day operations of affiliate campaigns, including offer approvals, creative asset management, tracking QA, and partner communication.
- Develop a strategic roadmap to scale high-performing partners and explore new affiliate opportunities for incremental growth.
- Own programmatic display campaign setup, trafficking, and performance optimization via DSPs.
- Collaborate with paid search, social, and site teams to ensure cohesive customer journeys and consistent messaging.
- Monitor KPIs including ROAS, CPA, revenue contribution, click-through rates, and viewability to inform optimization decisions.
- Conduct competitive benchmarking and partner-level incrementality testing to inform investment decisions.
- Partner with Analytics and Finance to validate performance, set forecasts, and support monthly reporting needs.
- Ensure all campaigns follow compliance and brand guidelines, including data privacy regulations.
Requirements:
- 3–5 years of experience managing affiliate programs and/or programmatic display campaigns. Experience with Rakuten Linkshare, Partnerize, and/or Commission Junction is a plus
- Experience working with affiliate networks, attribution tools, and DSP platforms.
- Strong analytical skills and proficiency in Excel, Google Analytics, and Looker Studio.
- Familiarity with affiliate partner types (e.g., content, loyalty, influencer, subnetwork) and associated strategies.
- Excellent communication and relationship management skills, both internally and externally.
- Ability to manage multiple projects and deadlines independently.
- Passion for retail and e-commerce, with a strong sense of ownership and accountability.
- Experience working in or with fast-paced, cross-functional marketing teams preferred
Salary: $119,000 - $133,000 annually*
*The offered salary or salary range is based on several factors, including, but not limited to, overall experience, relevant experience, education level, certifications, applicable skills and expertise, and location of the position.
As an Equal Opportunity Employer, UNIQLO USA does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state, or local law.