Are you done with working for large agency holding companies? Do you want to join a growing boutique digital agency where your voice matters? We are hiring a rock star Associate Media Director who will be an integral part of the Silverlight Digital team. We are an independent, well-rounded, energetic group that works at agile speed by avoiding large agency layers. We work in a team environment and put our clients’ needs first. All the team members share a common desire to learn, grow, and have a strong entrepreneurial spirit. The Associate Media Director will be responsible for supporting the overall management of his/her/their own key account. The Associate Media Director represents the Agency’s management on a day-to-day basis at the Client level. 80% remote with the ability to easily work in Manhattan two times per month or more and travel to clients’ offices in NY or NJ as needed.
Responsibilities include:
- Strengthening our relationship with the clients, becoming their go-to resource by providing support in day-to-day communications with the client, handling requests including plan revisions, budget changes, media POVs, marketplace updates
- Owning all internal aspects of day-to-day account management
- Communicate clearly the progress of monthly/quarterly initiatives, both internally and externally
- Forecast and track key account metrics
- As a member of the media team, shape our clients’ digital media landscape by leading their media strategy development and establishing media objectives, setting KPIs, etc.
- Managing client and agency team expectations, day in and out, and helping clear roadblocks to ensure success
- Creating and presenting innovative, business-led media recommendations collaboratively
- Providing solutions to meet client needs by utilizing Silverlight Digital’s resources and understanding the interplay with traditional media and creative
- Collaborating on the intersection of digital with non-digital strategies such as TV, Radio, Print, OOH and especially Connected TV
- Contributing to agency revenue growth through existing account opportunities, as well as new business
- Partners with all cross-functional teams to assess performance, recommend optimizations and develop media plans to best maximize ROI
- Staying abreast of industry trends, business opportunities and digital media best practices including meeting with and assessing new media partners
- Maintaining and strengthening relationships/ partnerships with ad tech companies
- Acting as intermediary for operations, creative resources/partnerships, tech resources and recommend the best solutions for our clients
- Upsell and cross-sell Silverlight Digital’s wide array of services and offerings
- Evangelizing the agency through speaking engagements, creation of case studies and thought leadership
Qualifications:
- 5-7 years of digital account management experience, preferably at a media agency
- Knowledge of principles of marketing and advertising, media dynamics and concepts
- Thorough knowledge and experience in digital media; some experience with traditional/offline media is a plus
- Proven experience leading campaigns from planning through execution
- Strong organizational skills with a keen ability to prioritize and multi-task
- Ability to adhere to and meet deadlines
- History of establishing or growing strong client relationships and the ability to project manage multiple initiatives
- Pharmaceutical experience - HCP and/or Consumer
- Keen understanding of the evolving digital landscape
- Detail oriented and responsive, deadline-driven
- Flawless written and verbal communications skills (in English) as well as presentation skills
- MS Office proficiency, particularly Excel and PowerPoint
- Works well in a team environment and must be comfortable in a client-facing role
- Experience with Ad Serving and Bid Management technology is a plus
- Ability to use syndicated research to guide strategic thinking
- Ability to build and maintain Senior-level client relationships
- Proactive and Professional
Silverlight Digital is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or other fascinating characteristics that make us unique.