Manager, Retail Media & Marketing

A Snapshot of Your Day

As the Manager, Retail Media & Marketing at Hanesbrands, your day will be filled with strategic planning, cross-functional collaboration, and data-driven decision-making. You'll lead the development and execution of innovative marketing strategies across Amazon, ensuring brand consistency and exploring new opportunities to enhance visibility and engagement.

How You'll Make an Impact

• Spearhead Amazon's retail media strategy and execution, overseeing paid advertising, owned media, and campaign planning.
• Optimize media budgets, leveraging performance analytics to drive ROI and growth.
• Foster cross-functional collaboration, serving as the key point of contact for Amazon marketing initiatives.
• Champion a data-driven \"test and learn\" culture, using experimentation to inform strategic decisions and improve campaign outcomes.

What You Bring

• Bachelor's degree with 5+ years relevant work experience OR Master's + 3+ relevant work experience; 4+ years of equivalent work experience can be substituted for Bachelor's degree.
• Excellent oral and written communication skills, with strong analytical and organizational abilities.
• Proficiency in digital marketing, including social media, content creation, media planning, and buying.
• Keen attention to detail and a high level of proficiency in digital tools, Excel, Word, and PowerPoint.
• A deep understanding of the customer journey and a commitment to ethical business practices.

Who is HanesBrands?

Come weave a better future with HanesBrands. Our hardworking, dynamic corporate culture focuses on people development, and making professional and personal growth possible for every associate. Work to win, knowing you have the resources and support you need to thrive as an individual and as our teammate.

HanesBrands (NYSE: HBI) makes everyday apparel that is known and loved by consumers around the world for comfort, quality and value. Among the company's iconic brands are Hanes, the leading basic apparel brand in the United States; Bonds, which is setting new standards for design and sustainability; Maidenform, America's number one shapewear brand; and Bali, America's number one bra brand. HBI employs 48,000 associates in 29 countries and has built a strong reputation for workplace quality and ethical business practices. The company, a longtime leader in sustainability, has set aggressive 2030 goals to improve the lives of people, protect the planet and produce sustainable products. HBI is building on its unmatched strengths to unlock its full potential and deliver long-term growth that benefits all of its stakeholders.

Core Values

Play to Win - We expect to win, working together to drive results. We push ourselves to simplify and innovate. When we fail, learn from it. We will break with the past when necessary to move forward.

Act Like Owners - We take action. We build relationships across functions so we can see the company holistically and seek out opportunities for improvement. We're willing to sacrifice in one area if that leads to our overall success.

Do What's Right - We behave ethically. We are transparent. We share information about the factors influencing our actions. Our behavior aligns with our values. Our products make the world a better place.

Create Opportunity for All - With success comes opportunity. Everyone is respected and included. We provide opportunities for all associates to reach their full potential.

Our Commitment to Diversity

We do what's right. Our actions align with what we strive to do: to improve the lives of people, protect the planet and produce sustainable products. We are transparent with our actions, sharing information about the factors influencing our decisions. We've elevated the things everybody needs to feel comfortable in their everyday activities and in their own skin. Learn more about our bold diversity initiatives:

Rewards/Benefits

• Competitive compensation package, including health and wellness benefits.
• Opportunities for professional development and career growth.
• Inclusive and supportive work environment that values diversity and ethical practices.
• Chance to contribute to a company committed to sustainability and making a positive impact.

Join our team and be part of a dynamic, forward-thinking organization that values your contributions. Apply now at to unlock your full potential and make a difference.

Company Overview

Join us at HanesBrands and be part of a team that values transparency, collaboration, and continuous improvement. Apply now and let's weave a better future together!

EEO Statement

EOE: Veterans/Disabled Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly:

Telephone: 877.999.5553

Email: