Marketing and Business Development Specialist

OVERVIEW : Duane Morris LLP, a global law firm with 900+ attorneys in offices across the U.S. and around the world, offers innovative solutions to the legal and business challenges presented by today’s evolving global markets.

SUMMARY: This position will serve as a key enabler of the go-to-market strategy across select priority industries , a central component of the firm’s strategic plan. Duane Morris’ industry-led approach harnesses the collective strength of its multidisciplinary teams – bringing together lawyers from across practices and geographies to deliver forward-looking insights and solutions to clients’ most pressing business challenges.

Reporting to the Senior Marketing & Business Development Manager – Industries, the Marketing & Business Development Specialist – Industries will support the execution of the firm’s go-to-market activities across its selected industry teams. A strong team player and proactive contributor, the Specialist will support targeted client development initiatives, the coordination of profile-raising events, and the delivery of industry-relevant content and campaigns that align with broader firm priorities. Leveraging a highly organized approach and client service focused mindset, the Specialist will play a critical role in enabling our industry teams to achieve measurable progress towards their planning goals, as well as successful outcomes in the market.

ESSENTIAL FUNCTIONS:

Marketing & Business Development Strategy:

• Support senior decision makers with the planning process through the provision of market, competitor and client research, briefing materials, and other benchmark data.
• Support the industry and client development team with the tactical execution of tailored, industry-focused, go-to-market plans.
• Ensure firm systems, including CRM and experience databases, are updated with relevant inputs that support execution and reporting.
• Manage project trackers and/or dashboards to monitor key tasks, KPIs, upcoming milestones, and cross-team dependencies.

Industry Client Development & Growth Enablement:

• Enable senior team members to identify, track, and pursue strategic growth opportunities through focused research, project management and tactical support.
• Coordinate internal group meetings and calls, including scheduling, agenda development, and effectively capturing and distributing key takeaways and action items.
• Work collaboratively with business intelligence colleagues to collect and organize representative matters, client activity, and other relevant information to support industry-focused client development.
• Contribute to the planning and execution of client-focused programs, such as roundtables, webinars, and industry events, to deepen relationships and showcase the firm's expertise.
• Contribute to pitch materials, RFP responses, and client presentations to support client growth opportunities.

Integrated Marketing Campaigns & Content Strategy:

• Support the execution of integrated marketing campaigns to promote the firm’s industry experience, thought leadership, and client solutions across supported industry teams.
• Work with attorneys and senior marketers to identify timely topics aligned with client needs, market developments, and firm priorities.
• Support the content creation process with drafting or editing content outlines, coordinating internal reviews and project managing the production timeline.

Events, Sponsorships & Industry Engagement:

• Support budget tracking and the documentation of strategic marketing spend tied to industry initiatives.
• Conduct research to identify brand and profile enhancement opportunities for industry-focused attorneys, such as speaking engagements and panel discussions.
• Identify key industry associations, publications, and event organizers to raise the firm’s external profile.
• Support the tactical execution of events from planning to follow-up, including collaboration with the CRM team to develop and distribute digital invitations for event offerings, tracking of client/prospect RSVPs, drafting of session materials and handouts, and virtual/in-person attendance (when applicable) at event offerings.
• Drive and track post-event client follow ups for the team to maximize ROI.

Market & Competitive Intelligence:

• Liaise with competitive intelligence and business development colleagues to research and track market conditions, regulatory trends, and other relevant industry developments to provide actionable insights for lawyers and client development colleagues.
• Research and track information on competitor activity to aid in the continued evaluation of firm marketing plans, presentations, and proposals.

PREFERRED QUALIFICATIONS:

• Strong relationship-development, project management, communication, and proactive client service skills are essential.
• 4+ years of experience at a law firm (Am Law 100 preferred), top-tier consultancy or comparable professional services firm desired.
• Experience in lawyer/practice/industry support, including coaching, team mentoring, events, pitch and content development, and budget creation and management.
• Experience working across multiple industry verticals a plus.
• Strategic mindset, with the ability to navigate ambiguity and complexity to provide solutions.
• Flexibility and ability to adapt to diverse work styles.
• Must be outgoing, comfortable demonstrating initiative, and able to think critically and creatively.
• High sense of responsibility, accountability, and focus on responsiveness.
• College degree required. English or other writing-intensive background helpful. Occasional travel required.

BENEFITS:

• Comprehensive healthcare, dental, vision, and prescription plans.
• Commuter, HSA and FSA spending accounts
• Short-term and long-term disability and life insurance coverage
• 401k and Pension Plan
• 20 vacations days, 11 paid holidays
• Employee Referral Bonus ($3,000.00)

ACCOMMODATION STATEMENT: If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please contact Nate Maxwell at 215-979-1000.

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Disclaimer: The above is intended to describe the general content of and requirements for the performance of this job. It is not a contract or employment agreement and is not to be construed as an exhaustive statement of all functions, responsibilities or requirements. In addition, Duane Morris reserves the right to amend, suspend or terminate any benefit plan, in whole or in part, at any time. The authority to make such changes rests with the Plan Administrator