Customer Insights Analyst

Our gaming, media or consumer technology client is seeking a Senior Consumer Insights Analyst to join their growing Publishing Insights Team.

Job Title: Senior Insights Analyst, Publishing

Location: Los Angeles, CA (Hybrid)

Employment Type: Full-time

About the Role

As a Sr Insights Analyst on the Publishing team, you will play a critical role in shaping global publishing strategy through data-driven insights. You will partner closely with product managers and cross-functional teams to uncover opportunities, define KPIs, and drive strategic decisions that enhance player and fan experiences across a global esports portfolio.

Key Responsibilities

• Collaborate with product managers to identify strategic growth opportunities for global esports.
• Define and implement KPIs for international leagues to support regional optimization.
• Translate complex business challenges into structured, data-informed solutions.
• Develop new metrics and analytical models to understand global gaming audiences and inform product strategy.
• Build dashboards, data pipelines, and experiments to analyze player behavior and league performance.
• Design and execute A/B tests and causal inference studies to evaluate product impact.
• Align with Insights and product teams to support strategic initiatives and enhance data capabilities.

Minimum Qualifications

• 7+ years of experience in analytics, data science, product strategy, or a related field within gaming, media, or consumer technology.
• Proven experience analyzing large datasets and synthesizing actionable insights.
• Strong background in business or product strategy development.
• Advanced proficiency in SQL or Python (daily use expected).
• Skilled in data analysis and spreadsheet tools (Excel or Google Sheets).
• Excellent communication and stakeholder management skills.

Preferred Qualifications

• Experience with Databricks and Tableau.
• Familiarity with data pipeline tools such as dbt (Data Build Tool) and Jinja
• Proven ability to work with senior executives and cross-functional product teams.