Executive Assistant to Chief Executive Officer

Company Description

You’ve seen our hats on Steph Curry, Fred Warner, and over 60 other pro athletes across the NFL, NBA, MLB, WNBA, and NWSL. Not because we paid them. Because they believe in what we’re building and our products are fire.

LACES isn’t just a sportswear brand. We’re flipping the model by turning college athletes into creators, brand builders, and revenue earners. Product drops are co-designed with college athletes. Every sale sends money straight to them. This is the new NIL—real, accessible, and built for the 99%.

Any college athlete can work with us. Doesn’t matter what division they’re in or how many followers they’ve got. If they’re willing to put in the effort, we’ll back them. That’s the mission: Support Athletes. Support Effort.

We’re building fast with AI, efficient systems, and a sharp, scrappy team that knows how to execute. The momentum is real. The vision is massive. And the right people will help us take this from breakout brand to generational movement.

Role Description

We’re looking for a full-time Executive Assistant to the Founder & CEO to join us at a pivotal moment of scale.

This is not a traditional admin role. You’ll operate as a right hand to the founder—bringing clarity, creating systems, managing execution, and helping build a generational sportswear brand.

You’ll work directly with the founder (based in San Francisco) and will be responsible for:

• Managing calendars, emails, and meeting flow
• Coordinating product drops, photoshoots, and content campaigns
• Building and improving internal systems and SOPs
• Managing communications with contractors, athletes, and brand partners
• Keeping the company organized, clear, and moving fast

This role is ideal for someone who thrives in high-growth, fast-paced environments, communicates clearly, and knows how to anticipate what’s needed before it’s asked.

Qualifications

• 3+ years of experience supporting a founder, C-level executive, or startup team

• Exceptional organizational and time management skills

• Excellent written and verbal communication

• Strong familiarity with tools like Notion, Slack, Google Workspace

• Ability to handle sensitive info with confidentiality and discretion

• Comfortable working in ambiguity with a proactive, figure-it-out mindset

• Based in the Bay Area or close enough to meet in person 2–4x/month

• Bonus: Experience in startups, e-commerce, NIL, or sportswear

• Bonus: You’ve read Buy Back Your Time or follow startup founder content

Why LACES?

You won’t just be supporting someone’s calendar. You’ll be building one of the most exciting athlete-led brands in the world—on the ground floor, with a founder who moves fast, trusts deeply, and rewards excellence.