Product Lifecycle Management Manager

About the Role

Lifecycle Marketing team is looking for a strategic and detail-oriented Manager to support customer retention efforts within our subscription products. Sitting within the broader Growth Marketing organization, this contractor will focus on early- and mid-stage lifecycle moments that impact customer churn and engagement.

This role is ideal for someone with deep experience in CRM marketing, A/B testing, and campaign strategy—particularly within subscription-based services —who is comfortable owning projects end-to-end and providing strategic direction across teams.

Key Responsibilities

• Drive high-level retention strategy, with an emphasis on reducing churn and increasing engagement among subscribers.
• Support key workstreams including campaign strategy for tiers, sports content, and special offers .
• Oversee messaging strategy and performance optimization through A/B testing and continuous campaign iteration.
• Collaborate with CRM teams to craft targeted communications across email and mobile channels .
• Partner closely with Data & Analytics to evaluate campaign performance and use insights to inform future initiatives.
• Provide oversight and feedback to junior team members or contractors; this includes task delegation, quality checks, and strategic input , but not formal people management (no direct reports).
• Regularly update automated customer journeys with timely and relevant messaging.
• Help shape personalization efforts based on behavioral and demographic data.

Qualifications

• 4–6 years of experience in lifecycle marketing , CRM , or retention strategy within a subscription-based business.
• Proven success using data and insights to develop customer engagement strategies.
• Hands-on experience with A/B testing and optimizing campaign messaging for specific customer segments.
• Strong analytical mindset; able to interpret performance metrics and apply findings to strategy.
• Comfortable working in a highly collaborative, fast-paced environment with evolving priorities.
• Experience with CRM platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud) a plus.
• Passion for media, streaming, or sports content is a bonus!