VP of Finance (San Diego)

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Job Description

We’re seeking a strategic and analytical VP of Finance to join our executive team. This individual will oversee all financial functions, including FP&A, strategic forecasting, pricing, cohort analysis, and investor communications.

Ideal candidates bring a track record of success within high-growth, digitally native, subscription-based DTC brands—especially in the CPG or wellness space. You'll play a critical role in aligning financial strategy with business growth, building a scalable team and infrastructure, and informing decision-making across the company.

Key Responsibilities

• Own all financial planning, budgeting, forecasting, and reporting processes
• Partner with the CEO and executive team to drive profitable growth and margin improvements
• Lead capital allocation, fundraising strategies, and board/investor communications

Subscription & Cohort Analysis

• Analyze subscription data (LTV, CAC, churn, payback periods, retention curves) to drive insight
• Build robust cohort models to inform product, marketing, and lifecycle strategies
• Partner cross-functionally with growth and retention teams to optimize unit economics

Business Operations & Performance Monitoring

• Develop KPI dashboards and internal reporting systems to track performance
• Conduct channel, SKU, and cohort-level profitability analyses
• Inform pricing, promotional, and bundling strategies with financial rigor

Team & Systems Development

• Hire, lead, and mentor a lean, high-performing finance team
• Oversee the implementation and scaling of finance systems, tools, and process automation

What We’re Looking For

• 10+ years of finance experience, ideally within high-growth DTC, CPG, wellness, or subscription businesses
• Expertise in subscription dynamics, retention analytics, and cohort modeling
• Experience operating in founder-led, fast-paced startup environments
• Strong analytical and problem-solving mindset with a data-driven approach
• Effective communicator with the ability to present to executive leadership, board members, and investors
• Demonstrated experience managing full P&L, cash flow, and capital planning
• CPA, CFA, MBA, or equivalent experience preferred

Seniority level

• Executive

Employment type

• Full-time

Job function

• Finance and Sales

Industries

• Staffing and Recruiting

This job posting is active and accepting applications.