SEO Content Writer
As an SEO Content Writer, you will create helpful, SEO-optimized content for clients’ websites. In addition to writing new content, you will also analyze, revise, and add to existing content. All content will be written with the following goals in mind:
- Comprehensively satisfy the search intent of targeted keywords
- Adhere to SEO best practices
- Demonstrate expertise/authority/trustworthiness
- Match writing style to the target audience and/or client feedback
- Close content gaps with competitors
- Encourage action (schedule service, buy products, etc)
Writing will be the primary focus of this role. That said, successful candidates must also be comfortable analyzing search data and client goals. Doing so will enable writers to prioritize content topics according to the expected impact. Candidates must also be comfortable analyzing performance data and competitor content to inform decisions about specific pieces of content.
This role will work closely with SEO Managers and SEO On-Page Specialists to produce useful content that drives organic traffic and leads to client sites. Ideal candidates will have exceptional writing, editing, and organizational skills. Candidates should also have an affinity for technology and the ability to quickly learn new systems to aid writing and decision-making.
Responsibilities:
- Conduct in-depth research on industry-specific topics relevant to SMBs, understanding the unique challenges and opportunities they face.
- Create engaging and informative content that resonates with the target audience of our clients, such as blog posts, service pages, and landing pages.
- Analyze existing content for SEO opportunities and revise/expand content to improve organic rankings, traffic, and lead generation.
- Examine competitor content to discover topic/keyword gaps in clients’ content.
- Utilize keyword research tools to identify high-value keywords and phrases for informational content.
- Utilize writing assistants to aid with SEO optimizations.
SEO Optimization for Local Markets
- Optimize content with a focus on local SEO strategies to improve the online visibility of our clients in their respective regions.
- Analyze keyword lists to determine those with the highest likelihood to drive leads to the client.
- Write/revise page titles and meta descriptions to improve organic rankings and click-through rates.
- Identify interlinking opportunities and add links to new and existing content.
Client-Centric Content Strategy
- Collaborate with SEO Managers and occasionally clients to understand each client’s business goals, brand voice, and customer base.
- Provide feedback/suggestions about content strategies for existing and planned content to help keep programs on track toward achieving client goals.
Editing, Proofreading, and Client Feedback
- Edit and proofread the content you write to ensure that it is free from errors and aligns with the client’s brand voice and objectives.
- Incorporate feedback from clients to ensure content meets their expectations and requirements.
Performance Analysis
- Track and monitor the performance of content in terms of local search rankings, web traffic, and customer engagement.
- Make reasoned decisions about future content based on the performance of existing content.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 1-2 years of experience in content writing, with a focus on SEO and digital marketing for SMBs.
Requirements
- Exceptional writing, editing, and organizational skills
- Ability to adjust writing styles to cater to specific audiences and/or client feedback
- Proficiency in keyword research and local SEO strategies with the aid of tools such as SEMrush, AHrefs, and SERanking
- Strong understanding of the unique marketing needs of SMBs
- Capable of analyzing a website’s SEO performance and client goals as a means of prioritizing content needs
- Excellent time management skills and ability to meet tight deadlines
- Ability to work independently while producing consistently high-quality work
- A proactive attitude toward enhancing SEO knowledge and self-development
- Ability to manage content calendars to assure proper materials distribution
- Ability to learn new technologies quickly to simplify existing responsibilities
Preferred Skills
- Experience with content management systems (e.g. WordPress)
- Familiarity with Google Analytics and Google Search Console
- Basic knowledge of HTML
- Knowledge of industry-specific challenges faced by SMBs
- Experience creating content for various industries such as home services, healthcare, legal, etc
- Bilingual (verbal and written) is a plus
- Experience with WordPress
- Experience with various social media platforms, including Google Business Profile and/or Apple Business Connect
- On and off-page SEO experience
This will be a hybrid-remote position for anyone in the Chicagoland area, requiring at least three days a week in our West Loop office.
To Apply:
If you feel that you have a way with words, an eye for detail, and an interest in technology, we would love to hear from you! Please submit your resume, samples of your writing abilities, and a cover letter detailing your suitability for the role.