The Chief Marketing Officer (CMO) will be responsible for overseeing the planning, development, and execution of the technology company's marketing and advertising initiatives. Reporting directly to the CEO, the CMO's primary responsibility is to generate revenue by increasing sales through successful marketing for the entire organization, using market research, pricing, product marketing, marketing communications, advertising, and public relations.
Department: Executive Reports to: Lawrence Griffith, Location: Chicago, Illinois
WHO WE ARE
Our team's digital inventiveness and mobile location expertise creates brand stories that produce results. We are seasoned professionals who have worked in marketing, technology, mobile, and beyond. Our skills include Micro-fencing, mobile strategy, data analytics, and more.
THIS POSITION WILL ENTAIL:
- Strategic Leadership:
- Develop and implement the company's global marketing strategy.
- Align marketing strategies with business goals and objectives.
- Lead and mentor a high-performing marketing team.
- Market Research and Analysis:
- Conduct market research to identify trends and opportunities.
- Analyze consumer behavior and adjust marketing campaigns accordingly.
- Monitor competitors and industry trends to inform strategic decisions.
- Brand Management:
- Build and maintain the company's brand, ensuring consistency across all platforms.
- Develop brand positioning and messaging that resonates with the target audience.
- Oversee the creation of marketing materials and content.
- Digital Marketing and Innovation:
- Drive the company's digital marketing efforts, including SEO, SEM, social media, email marketing, and content marketing.
- Implement data-driven marketing strategies.
- Explore and integrate new digital marketing technologies.
- Product Marketing:
- Collaborate with product management to develop product positioning and messaging.
- Launch and promote new products and features.
- Manage product lifecycle marketing efforts.
- Develop and manage marketing campaigns that drive sales and customer acquisition.
- Provide sales teams with marketing materials, presentations, and tools.
- Align marketing strategies with sales goals.
- Communication and Public Relations:
- Develop and execute public relations strategies to enhance the company's public image.
- Manage relationships with media and industry influencers.
- Oversee internal and external communications.
- Budget Management:
- Develop and manage the marketing budget.
- Allocate resources effectively across various marketing channels.
- Monitor and report on the performance of marketing campaigns.
- Performance Metrics:
- Establish KPIs and metrics to measure the effectiveness of marketing initiatives.
- Provide regular reports on marketing performance to the executive team.
- Use analytics to refine marketing strategies and improve ROI.
DESIRED SKILLS QUALIFICATIONS:
- Strong strategic thinking and leadership skills.
- Excellent communication and interpersonal abilities.
- Proficiency in digital marketing, SEO, SEM, and data analytics.
- Experience with market research and competitive analysis.
- Proven track record of driving revenue growth through effective marketing strategies.
REQUIRED EDUCATION AND WORK EXPERIENCE:
Education: Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.
Experience: 10+ years of marketing experience, with at least 5 years in a leadership role, preferably in the technology sector.
Personal Attributes:
- Innovative and creative thinker.
- Data-driven and results-oriented.
- Strong problem-solving skills.
- Ability to work in a fast-paced, dynamic environment.
- Collaborative team player with a hands-on approach.
Digital Factory is an equal opportunity employer, committed to recruiting, hiring and promoting qualified people of all backgrounds, regardless of sex; race; color; creed; national origin; religion; age; marital status; pregnancy; physical, disability; sexual orientation; gender identity or any other basis protected by federal, state or local law.
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