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Summary:
In this role, you will combine deep expertise in healthcare Software as a Service (SaaS) with strong ability to distill complex technical features into compelling, customer-centric messaging that drives adoption and measurable outcomes. Reporting to the VP of Product Marketing, you will help define and execute go-to-market (GTM) strategies for new and existing healthcare technology products.
Responsibilities:
- Design and implement end-to-end GTM strategies, including market segmentation, launch plans, and demand-generation initiatives to achieve adoption and revenue goals.
- Develop differentiated, value-driven messaging and positioning frameworks that resonate with healthcare providers and decision-makers, addressing their unique pain points and opportunities.
- Partner with sales teams to create robust enablement materials, including pitch decks, playbooks, Return on Investment (ROI) models, and competitive intelligence tools, and deliver training sessions to boost sales confidence and effectiveness.
- Conduct, analyze, and synthesize competitive intelligence, including industry trends, customer insights, and competitor offerings to guide product positioning and roadmap priorities, as well as effective sales enablement solutions.
- Develop compelling content across formats including case studies, thought leadership articles, white papers, and webinars to engage audiences throughout the buyer's journey.
- Collaborate closely with product management, sales, and customer success teams to align product vision, customer feedback, and GTM priorities.
- Track, analyze, and optimize marketing initiatives by leveraging analytics tools, customer feedback, and sales performance data, using data to drive continuous improvement.
- Ensure alignment with key business objectives and present insights to stakeholders.
- Think strategically and creatively and meet rigorous deadlines while working in a fast-paced collaborative environment.
Qualifications:
- Relevant degree preferred in Marketing, Business, Healthcare Administration or related field. Advanced degree is a plus.
- 7 or more years of relevant experience in product marketing in enterprise SaaS required.
- Experience in health tech, data platforms, cyber security or Artificial Intelligence (AI) - driven technologies is highly preferred.
- Demonstrated ability to lead cross-functional initiatives, influence stakeholders, and manage multiple priorities effectively.
- Experience in executing successful product launches and GTM strategies required.
- In-depth knowledge of healthcare operations, regulatory landscapes, and technology adoption trends highly preferred.
- Ability to translate complex technical features into clear, value-focused benefits for diverse audiences, including C-suite executives and end-users required.
- Proficient in using analytics tools and frameworks to measure and optimize campaign effectiveness and market impact required.
- Exceptional storytelling, writing, and presentation skills tailored to diverse audiences.
- Experience working with both technical and non-technical teams, bridging gaps, and driving alignment across organizational levels highly preferred.
- Growth-oriented with a commitment to staying ahead of industry trends and advancing personal and professional development.
Estimated Hiring Range:
At Vizient, we consider skills, experience, and organizational needs in our compensation approach. Geographic factors may adjust the range estimate and hires typically fall below the top range. Compensation decisions are tailored to individual circumstances. The current salary range for this role is $135,200.00 to $236,600.00.
This position is also incentive eligible.
Vizient has a comprehensive benefits plan! Please view our benefits here:
Equal Opportunity Employer: Females/Minorities/Veterans/Individuals with Disabilities
The Company is committed to equal employment opportunity to all employees and applicants without regard to race, religion, color, gender identity, ethnicity, age, national origin, sexual orientation, disability status, veteran status or any other category protected by applicable law.
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