Company description With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.
Overview The Director will lead overarching Digital Investment and Strategic Initiatives, build and foster key client relationships for our client. The Director will also lead a team in the tactical development and execution of digital investment best practices across all digital channels and collaborate with leaders across cross-functional teams to ensure the best possible results. The ideal candidate will be a thoughtful decision-maker who loves data and has the proven ability to lead strategic planning and buying initiatives including deck writing and presentation, budget and channel allocation, and audience development.
This is an energetic, supportive, and collaborative team that manages a partnership-driven client and fosters an environment of respect, learning, and development.
Responsibilities - Oversee a portfolio of digital media clients, with a focus on strategic vision, team management, process refinement, and financial administration
- Manage all projects to ensure the highest level of quality assurance, performance, and innovation
- Oversee/Develop DR and Brand strategies that drive client KPI’s including Cost-Per-Acquisition, Unaided Awareness, Intent, Linkage, etc.
- Help clients orchestrate and leverage all available digital platforms including display, video, mobile, social and search to drive measurable results
- Steward client interest in the areas of tracking and delivering measurable results and analytics, market knowledge, and audience insights
- Promote when appropriate, the use of other agency services - research, technology, creative, etc. - in executing the media campaigns and cohesive programs
- Stay well versed of new technologies and trends to apply strategically to client’s business as well as proactively construct business-building ideas
- Work collaboratively in planning sessions regarding client strategy and approach, providing leadership, consultation and acting as a voice for digital media
- Establish and manage relationships with senior media clients as well as be a key agency contact and resource for clients across other disciplines/departments
- Partner with other brand agency leads to deliver unified cross-platform strategies and ideas
- Collaborate with agency cross-functional teams to deliver cohesive business solutions and strategies
- Manage workflow, efficient and profitable servicing of clients, staffing levels, fosters healthy team structure, team assignments
- Manage and oversee monthly and end of campaign client billing, digital media budget reconciliations
- Maintain knowledge of reporting, analytic, auditing, and financial platforms and tools along with their functionality
- Keep other agency departments informed about the digital media work produced for clients and best practices
- Liaise with high-level brand representatives including VPs and CMOs
- Enforce established agency policies and procedures; work continually
- Assist in new business efforts as needed
- Provide leadership/motivation and convey the vision and values of the agency to media staff
- Critiques, conducts and reviews, performance evaluation of media team to ensure that effective, efficient and profitable staff operations are maintained; working closely with Associate Media Directors and other assigned staff to provide mentorship and guidance to the team
- Serve as point of escalation for client issues and concerns
Qualifications - Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
- 7+ years of digital media buying experience across all platforms: display, search, mobile, programmatic, and paid social
- 4+ years of team management experience
- Proven experience leading a team
- Excellent communication and negotiation skills
- Proven knowledge of digital planning and buying process
- Strong quantitative skills, including analytical abilities and math proficiency
- Problem-solver, with the ability to move quickly between tasks, and think clearly under pressure
- Self-starter with ability to work independently and in a collaborative team setting
- Strong technical proficiency in Microsoft Office Suite with a heavy focus on Excel
- Experience utilizing various media tools and systems
Additional information Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
- Paid Family Care for parents and caregivers for 12 weeks or more
- Monetary assistance and support for Adoption, Surrogacy and Fertility
- Monetary assistance and support for pet adoption
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
- Tuition Assistance
- Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
- Matching Gifts programs
- Flexible working arrangements
- 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
- Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Compensation Range: $119,510 - $171,675 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 4/16/2025.
If you require accommodation or assistance with the application or onboarding process specifically, please contact All your information will be kept confidential according to EEO guidelines.
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