Sales Director

Farmer’s Fridge makes fruits and vegetables accessible and approachable for everyone. We offer a variety of fresh, healthy, ready-to-eat meals and snacks through our fresh food vending machines, wholesale partners, and our office pantry solution — providing chef-curated meals to customers within seconds. Today, we operate a network of Fridges and partner with clients nationwide in high-foot-traffic areas, such as airports, hospitals, universities, and large office buildings — where there is limited accessibility to fresh, healthy, grab-n-go options.

We care deeply about what we’re creating and aspire to make sure our customers feel that through every touchpoint. This shows up in many ways across the business. We are committed to prioritizing food safety, we are passionate about product quality, we value our employees, we champion the best idea no matter where it comes from, and we’re committed to making an overall positive impact as we scale.

About the Role

We’re looking for a high-energy, results-driven Sales Director to lead and develop our sales team, drive new business, and refine our sales strategy to maximize performance. This role requires a motivator, coach, and strategist—someone who thrives on building high-performing teams, optimizing sales processes, and driving revenue growth.

As the Sales Director, you will:

• Recruit, train, and develop a top-tier sales team focused on acquiring and expanding new business.
• Optimize sales processes to ensure efficiency and drive the extra 10% that sets a great team apart.
• Be a forecasting wizard—accurately predicting sales trends and ensuring targets are consistently hit.
• Lead with a hands-on approach, providing coaching, mentorship, and strategic guidance to maximize individual and team performance.
• Build and maintain key partnerships with food service and vending operators (Compass/Canteen, Aramark, Sodexo) to accelerate market expansion.
• Track key sales metrics, analyze performance data, and report insights to leadership.
• Drive accountability through regular 1:1s, performance evaluations, and clear goal-setting.
• Lead by example—jumping in to prospect, educate, and close deals as needed.

What We’re Looking For:

• 8+ years of sales experience, with 3+ years in a leadership role.
• Proven ability to build, manage, and scale high-performing sales teams.
• Deep expertise in B2B or B2B2C sales, preferably in food service, retail, or vending.
• A hustler’s mindset—you thrive in a fast-paced environment and know how to drive results.
• Strong relationship-building skills and high EQ, with a track record of closing deals and forging strategic partnerships.
• Data-driven and process-oriented, with a strong grasp of sales analytics and forecasting.
• Excellent communicator and storyteller, able to influence stakeholders at all levels.
• Experience with Salesforce or similar CRM tools.
• Up to 50% travel.

Total OTE for this role is $200,000. The base pay offered will be determined by factors such as experience, skills, training, certifications, education, and any applicable minimum wage requirements.

We provide a comprehensive benefits package, including:

• Medical, dental, and vision insurance (multiple plans available).
• 401(k) with immediate employer match vesting.
• Paid time off (including vacation, sick leave, and holidays).
• Paid sabbatical after 5 years of service.
• Employee discounts.
• Employee Assistance Program (EAP).

Farmer’s Fridge Diversity Statement:

"Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they meet every single qualification. At Farmer’s Fridge, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.”

Farmer’s Fridge is an equal-opportunity employer. We are committed to providing equal employment opportunity in all employment practices, including hiring, without regard to race, color, religion, national origin, sex, gender identity, sexual orientation, age, disability status, veteran status, or any other characteristic protected by federal, state or local law.

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