VP, Marketing, North America

About Airwallex

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 150,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.

Proudly founded in Melbourne, we have a team of over 1,700 of the brightest and most innovative people in tech across more than 37 locations around the globe. Valued at US$5.6 billion and backed by world-leading investors including Sequoia, Lone Pine, Greenoaks, DST Global, Salesforce Ventures and Mastercard, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us.

About the team

The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.

What you’ll do

Airwallex is seeking a strategic and results-driven VP, Marketing to accelerate growth and scale our North America business. Reporting directly to the President, Americas, you will collaborate closely with commercial and strategy teams, acting as a versatile B2B marketing leader. Your primary focus will be to drive customer acquisition through a blend of online and offline channels.

This is a senior leadership role offering a unique opportunity to significantly impact our North America market presence. We are looking for a proactive, creative, and data-focused leader who can strategize, execute, test, and optimize marketing initiatives.

This role is based in San Francisco, CA.

Responsibilities:

• Own Marketing strategy and planning - develop a comprehensive B2B Marketing strategy across all channels to acquire and retain customers to support the US businesses.

• Drive performance marketing - work with the North America Commercial team and Global Marketing team to plan and execute online performance campaigns including paid social, display, and SEM.

• Manage offline marketing campaigns - analyze opportunities and own the launch of offline campaigns, including first-and third-party events.

• Oversee local product launches - work with our strategy, go-to-market, and Product Marketing teams to launch new products in the Americas.

• Drive content marketing - partner with the Content Marketing team to lay out and execute a comprehensive content strategy, including industry-specific white papers.

• Optimize CRM strategy - work with the account management team and Global Marketing team to scale and optimize email marketing campaigns.

• Performance management - review, discuss, and analyze the current performance of marketing campaigns and iterate based on early findings.

• Deliver insights - surface customer insights that enrich our understanding of our buyer personas, and craft a value proposition that resonates with key segments.

Who you are

We're looking for candidates who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory.

Minimum qualifications:

• Bachelor's degree or equivalent professional experience.

• Minimum of 20 years of marketing experience, with a strong focus on scaled B2B growth.

• Demonstrated expertise in both online and offline marketing channels.

• Proven entrepreneurial mindset and hands-on approach.

• Strong interpersonal and communication skills.

• Exceptional organizational skills, attention to detail, and a customer-centric approach.

Preferred qualifications:

• Past fintech and startup experience.

• Experience in a pre-IPO startup environment.

• Demonstrated success in building and scaling marketing teams.

Equal opportunity

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.

Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.