Vice President of Marketing

Vice President of Marketing

Massachusetts - Boston / Marketing – 503-Mktg Corp / Full-Time / Remote

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $2B in revenue in our last fiscal year with extensive growth potential ahead. At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors. As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment. Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.

As the Vice President of Marketing, you will be responsible for developing the overall go-to-market strategy for Veeva globally. You’ll work cross-functionally with the Marketing team and senior executives in a dynamic and rapidly growing market. This opportunity is for an innovative marketing leader who takes full ownership, is a team player, and knows how to deliver results. This role reports directly to the Chief Marketing Officer.

What You'll Do

• Translate Veeva’s goals into effective integrated marketing strategies and campaigns for key geographies, product lines, and customer segments that support the achievement of quarterly and annual goals.
• Build, inspire, and lead a marketing organization that delivers against marketing goals, with clearly defined roles, career paths, succession plans, and employee success strategies.
• Oversee the development and execution of thought leadership and communications programs.
• Ensure the Marketing function scales through successful cross-collaboration with Sales, Strategy, Product, and Services leadership.
• Develop and manage a global marketing budget, measuring and optimizing marketing programs to ensure activities are effective, efficient, and demonstrate ROI.

Requirements

• 15+ years of enterprise software marketing experience.
• Minimum 5 years of marketing leadership experience in a high-growth technology company.
• Experience across marketing disciplines, particularly demand generation, field marketing, and product marketing.
• Experience developing customer-facing content and sales enablement materials.
• Experience with sales and marketing automation systems.
• Proven track record of hiring, mentoring and retaining world-class marketing talent.
• Ability to organize, remain productive, manage multiple projects simultaneously, and have an immediate impact in a high-growth, dynamic, entrepreneurial environment.
• Must be a creative, flexible, hands-on marketer that’s comfortable rolling up your sleeves and doing whatever it takes to get the job done even in the face of time, budget, and resource constraints.
• Strong budget management and marketing measurement skills with a track record of managing budgets.

Nice to Have

• SaaS company experience.
• Pardot and salesforce.com experience preferred.

Veeva Systems - Cloud-Based Business Solutions for the Global Life Sciences Industry