Principal Product Marketing Manager- Quickbooks Credit

At Intuit, our mission is powering prosperity around the world. We build intuitive web, mobile, and cloud solutions that generate more money, more time, and more confidence for 46+ million people. Leveraging big data insights, machine learning, and automation, we help consumers, small business owners, and the self-employed achieve their dreams of prosperity.

Intuit’s Global Business Solutions Group (GBSG) is dedicated to delivering solutions that improve the success of small businesses in the U.S., addressing their top needs from invoicing to payroll, accounting, payments, and lending. Within the QuickBooks team, the FinTech team helps small businesses get paid, manage bills, and access financing, leading to industry-leading cash flow benefits. These solutions aim to reduce the statistic that 50% of small businesses fail within 5 years due to cash flow issues.

The QuickBooks U.S. Marketing team is seeking a seasoned product marketer with strong strategic and storytelling skills, who operates with a bias for action to create customer benefits and drive business results. As the Principal PMM for QuickBooks Credit, you will develop and activate go-to-market plans for this new product. This role offers a unique opportunity for a motivated marketing leader to own a business end-to-end and accelerate QuickBooks’ growth in fintech. The ideal candidate will have experience launching credit products, especially in B2B contexts.

You will be challenged to think boldly, move fast, and make a significant impact on our customers’ lives, livelihoods, and the QuickBooks brand. The role is currently an individual contributor position (with potential to build a team) reporting to the VP of PMM for QB Money and collaborating closely with the PMM Leader on QB Capital.

We seek a passionate candidate to lead this newly established PMM function: someone comfortable working across disciplines, able to teach product marketing craft, and adept at balancing the big picture with attention to detail.

Responsibilities

1. Strategic Leadership: Oversee the execution of the operational marketing plan, make key decisions, and resolve priorities.
2. Market Insights: Conduct research to understand customer needs and competitive landscape, ensuring the product addresses challenges faced by small businesses, such as limited access to credit and delayed financial insights.
3. Program Setup and Launch: Lead the setup, positioning, value propositions, and launch of the credit product, ensuring seamless integration with QuickBooks and other Intuit products.
4. Loyalty and Benefits: Develop and manage programs that enhance customer retention and satisfaction.
5. Acquisition: Implement strategies to acquire new customers and drive revenue growth, with aggressive targets.
6. Cross-Functional Collaboration: Work with product, engineering, sales, and customer success teams for alignment and execution.
7. Customer Experience: Improve the customer experience by gathering and acting on feedback.
8. Revenue Targets: Set and meet revenue goals by monitoring performance and making data-driven decisions.
9. Partnerships: Build strategic partnerships to expand product reach and value.

***Intuit offers a competitive compensation package with a strong pay-for-performance approach. The base salary range for this position in the Bay Area, California, is $197,000 - $266,500. This role is eligible for bonuses, equity rewards, and benefits, as outlined in our plans. Pay is determined based on knowledge, skills, experience, and location. We also conduct regular pay equity analyses across ethnicity and gender categories.

Minimum Requirements

• 10+ years of experience in product marketing, especially in financial products like credit cards, with a proven track record in launching 0-1 products and driving growth.
• Strong leadership skills with a history of increasing product adoption and revenue.
• Deep financial acumen, including managing budgets and revenue projections.
• Excellent communication and presentation skills.
• Experience with market research and data analysis to inform strategy.
• Knowledge of financial regulations and compliance.
• Experience developing and managing partnerships.