Founding Director of Design, AI Experiences

Locations : Redwood City, California, United States of America

Role ID

209445

Worker Type

Regular Employee

Studio/Department

Other

Work Model

Hybrid

Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Who we are

The future of entertainment is interactive, and our Ventures Group plays an important role in this future by building content, culture, and community that take us Beyond Gaming. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We're a multi-functional group, with world-class expertise in building fandom, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

What We're Building

Project Air is a new kind of mobile platform — part creative stage, part storytelling tool, part social experience — powered by AI and real-time interaction. Imagine the creative freedom and discovery of TikTok, the emotional texture of Pixar, and the emergent storytelling of the Sims, fused into something entirely new.
We're building a space where people don't just watch or post — they create, perform, and co-invent new characters, stories, and worlds. It's expressive, emotional, and deeply interactive.

The Role

As our Founding Design Director, you'll lead the creative direction of the entire product — from UI to motion to brand identity. You'll be the first design hire, responsible for shaping the soul of Project Air and building a design team from the ground up. You'll work closely with product, engineering, and marketing leaders to define the vision, prototype novel experiences, and launch a groundbreaking mobile app. This is a rare opportunity to invent a new design language for a new medium — with the backing of EA, but the autonomy of a startup.

Responsibilities:

• Set thecreative and brand directionfor Project Air, from visual identity to voice and tone.
• Lead end-to-endproduct and interaction design, crafting UI that balances utility, delight, and motion.
• Build themotion and storytelling systemthat makes the experience feel alive — using tools like Rive, After Effects, or SwiftUI.
• Partner with Product, Engineering, and Research to prototypereal-time, AI-powered experiences.
• Shape how the brand shows up acrossmarketing, social, and the App Store— in partnership with Comms and Marketing.
• Build and mentor amultidisciplinary design team, fostering a culture of craft, creativity, and speed.
• Define and evolvedesign rituals(critiques, reviews, hiring) that scale with the team.
• Represent Project Air as acreative ambassador, helping to attract world-class collaborators and future talent.

Qualifications:

• 10+ years experience in digital product design, withreal impact on mobile UX and shipped products.
• Experience leadingearly-stage design teamsor serving as a founding/solo designer.
• Fluency inmotion and UI design, using tools like Figma, Rive, After Effects, Lottie, or SwiftUI.
• A sharp eye forstorytelling, pacing, and emotional design.
• Strong instincts inbrand and identity systems— across both product and marketing.
• Curiosity for new creative technologies — AI, real-time systems, mobile-native formats.
• Strategic clarity, with the ability to influence product direction and executive thinking.

COMPENSATION AND BENEFITS

The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).

PAY RANGES

In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.