Director, Web Strategy & Digital Marketing

Who We Are

Great Minds is a high-growth, mission-driven organization founded by educators in 2007. As a for-profit, Public Benefit Corporation, we believe all students deserve access to meaningful, challenging content—and all teachers deserve tools that are intuitive, effective, and built for the realities of today’s classrooms.

We develop high-quality, knowledge-rich math, science and ELA curricula grounded in research and designed in collaboration with educators. Our materials reflect real classroom needs and are built to drive lasting student outcomes.

We are committed to usability, coherence, and practical implementation—supporting teachers not just through curriculum, but with professional learning, purposeful technology, and responsive service that enable strong adoption and impact.

What We Build

Our products—Eureka Math and Eureka Math², Wit & Wisdom , PhD Science, Geodes , and the newly launched Arts & Letters ELA —are trusted by thousands of schools and districts nationwide.

• Eureka Math is the most widely used math curriculum in the U.S., and is focused on balancing conceptual understanding, procedural fluency, and application.

• Wit & Wisdom and Arts & Letters ELA anchor our reading strategy with content-rich, grade-level instruction that integrates literature, history, and the arts, grounded in the science of reading. Geodes complements our reading suite with decodable texts that pair phonics with meaningful content to support early literacy.

• PhD Science is a hands-on K-5 Science program that sparks curiosity as students build enduring knowledge of how the scientific world works.

These programs reflect a shared belief in high expectations, joyful rigor, and deep respect for educators and students.

Where We’re Headed

Great Minds is entering a new stage of growth and product maturity. We are focused on building more connected, customer-informed experiences across the full educator journey—from curriculum to professional learning to platform and support.

Our long-term vision is to become a true partner in impact—not just delivering curriculum, but supporting educators in achieving outcomes at scale.

Job Purpose

At Great Minds, we believe that every child is capable of greatness. If you thrive in mission-driven environments, you’ll really like it here. We are seeking a strategic and innovative Director of Web Strategy and Digital Marketing to lead our digital presence across greatminds.org and our digital marketing ecosystem. This leader will be accountable for the performance, strategy, and execution of the website and digital campaigns that drive awareness, generate demand, and support customer success.

This highly collaborative role bridges marketing, sales, customer success, and technology to ensure our digital platforms serve as a central enabler for internal teams and as a powerful tool for prospective and current customers.

Responsibilities

Web Strategy & Roadmap Development

• Define and drive the website strategy, aligning with brand, product, demand generation, and customer service goals

• Own and manage the website roadmap, prioritizing high-impact projects that support business initiatives, company KPIs, user insights, and performance data.

• Develop the site architecture and content strategy to deliver the digital experiences that will effectively engage all visitors to the site

• Act as the central point of contact for the website across functions (marketing, product, engineering, legal, design)

Digital Marketing Leadership

• Oversee strategy and execution for all digital channels including PPC, SEO, retargeting, and paid social to drive acquisition and conversion.

• Collaborate with cross-functional marketing teams on integrated campaigns, ensuring digital efforts are aligned and performance is measured effectively.

• Manage agency relationships and internal stakeholders to deliver high-performing campaigns with clear ROI.

• Lead innovation in digital marketing strategies that increase visibility, reach, and impact of Great Minds' offerings.

Leadership & Collaboration

• Lead, coach, and develop a high-performing team of digital managers and specialists.

• Establish and maintain a network of agency partners to supplement internal capabilities, ensuring high-quality and scalable delivery of services.

• Set clear goals, performance standards, and career development plans for direct reports.

• Collaborate across the organization

• Work closely with Sales, RevOps and Customer Success to ensure website content and tools enable teams to better serve educators and school leaders.

• Maintain strong partnerships across the marketing department to ensure a unified brand and message across all digital touchpoints.

• Coordinate with legal, and IT teams to ensure the site meets global privacy, security, and accessibility

• Develop and disseminate resources, training, and best practices to help internal teams use the website and digital channels effectively.

Technology & Platform Collaboration

• Collaborate closely with the IT and RevOps teams, influencing the evolution of the web platform and digital marketing tools to meet marketing and customer experience objectives.

• Define requirements for CMS features, marketing technology integrations, and performance enhancements in alignment with business goals.

• Lead the development and continuous improvement of internal workflows, content governance, and user processes that empower marketing and non-technical stakeholders to contribute effectively to the website.

• Serve as the business owner for digital marketing platforms and tools (e.g., Google Analytics, Google Ads, HubSpot, SEO tools), ensuring they are configured and used to optimize performance and insights.

Requirements

• 10+ years of experience in website strategy, UX, digital marketing, or web production in B2B SaaS or edtech

• 5+ years developing digital marketing talent

• Demonstrated experience managing agency partners

• Proven success managing large, content-rich websites and executing roadmaps across multiple stakeholder groups

• Experience with Hubspot platform preferred

• Strong working knowledge of SEO best practices, and performance optimization

• Experience with CRO tools and A/B testing methodologies

• Sharp eye for UX and design consistency

• Ability to communicate ideas clearly to both technical and non-technical teams

• Team builder who can develop web talent & internal capacity through documentation, collaboration and evangelism

• Avid collaborator that can unleash creative, technology, and marketing to develop best in class digital experiences

Required Education

Bachelors in Marketing or related field

Status

Full-time

Location

Remote

The expected base salary range for this position is $147,000-$166,000, however the offered salarymay be higher or lower than the above range dependent on numerous factors including, but not limited to location, work experience, skills and internal equity considerations. The base salary is not inclusive of benefits or other incentives.

A cover letter and resume are required to be considered for this position.

New employees will be required to successfully complete a background check.

Any communication to applicants relating to the Great Minds hiring process will only come from email addresses with the domains greatminds.org or greatminds.recruitee.com . If in the course of the application or hiring process with Great Minds you are contacted through another domain, are requested to provide banking or other sensitive information, or you note any other suspicious activity, please contact

Great Minds is an equal opportunity employer. We will extend equal opportunity to all individuals without regard to race, religion, color, sex (including pregnancy, sexual orientation, and gender identity), national origin, disability, age, genetic information, or any other status protected under applicable federal, state, or local laws. Our policy reflects and affirms the organization’s commitment to the principles of fair employment and the elimination of all discriminatory practices.

#LI-Remote