Principal Product Marketing Manager
Adobe
Job Description
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Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
The Opportunity
We’re looking for a strategic and expert Principal Product Marketing Manager to own the go-to-market strategy for Frame.io’s integration with Adobe Workfront in addition to the broader Adobe content supply chain.
This is a high-impact role. You'll focus on driving enterprise adoption and making Frame.io a core part of how leading organizations manage and deliver creative work.
You’ll connect real customer needs with product strategy. You’ll work closely with strategic account teams and ensure Frame.io is positioned as a key part of Adobe’s content supply chain solution.
What you'll Do
- Own GTM for Workfront Integration: Define messaging, positioning, packaging, offer and launch plans. Position Frame.io beyond the integration and within the full content supply chain narrative.
- Drive Customer-Led Strategy: Partner with customers to gather insights, test solutions, and lead beta programs. Validate our approach and ensure it scales.
- Support Strategic Accounts: Work with top account sales teams to embed Frame.io into CSC deals. Partner with enterprise architects to make sure Frame.io is advocated in solution pitches. Align with Creative Cloud and Experience Cloud teams. Help position Frame.io in multi-cloud deals and enterprise transformation efforts.
- Enable Sales Teams: Create sales tools, customer decks, and training programs. Give Adobe teams and partners what they need to champion Frame.io.
- Collaborate Across Teams: Work across Product, Engineering, GTM, Sales, Enablement, Enterprise Architects, and Customer Success to ensure alignment and execution.
- Lead with Influence: Bring clarity and direction in a matrixed org. Align teams with different goals and strong opinions around a common vision.
- 8+ years of product marketing, solution marketing, or enterprise GTM experience—preferably in SaaS, MarTech, or creative/marketing workflow solutions.
- Strong understanding of enterprise content workflows and marketing operations; familiarity with the Adobe stack (Workfront, Creative Cloud, Experience Cloud) is a strong plus.
- Demonstrated experience supporting enterprise sales teams—building tools, delivering training, and directly influencing deal strategy and execution.
- Proven success driving enterprise GTM motions and partnering with strategic account teams and technical sales functions (like enterprise architects).
- Experience leading customer feedback loops, beta programs, and co-creating solutions with enterprise customers.
- Exceptional ability to work cross-functionally and influence in complex, matrixed environments—balancing strong personalities and multiple priorities with clarity and empathy.
- Excellent storytelling and communication skills; able to simplify complex solutions and connect them to customer value.
- Experience in both startups and large organizations. You know how to move fast, and how to scale.
- Deep ownership, critical thinking, and customer dedication.
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more about our vision here.
Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email or call (408) 536-3015.
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Job function
Marketing and SalesIndustries
Advertising Services, IT Services and IT Consulting, and Software Development
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