Sr. Manager

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About Grocery Outlet

• Our Mission: Touching lives for the better
• Our Vision: Touching lives by being the first choice for bargain-minded consumers in the U.S.
• Our Values & Behaviors: Achievement, Diversity, Entrepreneurship, Family, Fun, Integrity & Service

About The Team

Our Marketing team’s mission is to use creativity and passion for the Grocery Outlet brand to increase customer trips, grow market share, and contribute to company growth and profitability. Our team is built on innovation and collaboration—allowing us to engage customers and drive sales in a fast-paced environment. Successful members are eager, curious, and use their work ethic, creativity, and attention to detail to identify marketing trends.

About The Role

The Senior Manager, Digital Marketing is responsible for local store marketing and recruiting new Grocery Outlet Operators. You will develop strategies supporting individual stores, generate leads for AOT recruitment, and collaborate on digital initiatives including Social Media, PPC, SEO, display, video, and other channels. You will work with the Senior Director of Digital Marketing and external vendors to formulate strategy, manage planning, and track performance. Your goal is to drive qualified traffic to Ownagroceryoutlet.com, increasing leads in the AOT pipeline, and establishing KPIs and dashboards for performance monitoring.

Responsibilities Include

• Define digital marketing strategies and media mix for AOT recruitment
• Create campaigns and manage leads across SEM, Display, Retargeting, YouTube, Facebook, Monster, CareerBuilder, ZipRecruiter, Indeed, LinkedIn
• Maintain and develop content promoting the brand and Operator model
• Set KPIs and reporting formats for digital initiatives
• Optimize digital campaigns continuously
• Collaborate with digital and recruitment teams on strategies
• Create dashboards in Salesforce for reports
• Stay current on digital trends and monitor competitors
• Perform other duties as assigned

About The Pay

• Base Salary Range: $110,000 - $140,000 annually
• Annual Bonus, Equity, 401(k), Medical/Dental/Vision, and more
• Final compensation depends on experience and location

About You

• Bachelor's in Marketing, Digital, or related field
• 5+ years digital marketing experience
• 2-5+ years cross-channel automation experience in Salesforce Sales Cloud and Pardot
• Expertise in SEM, display, social media, SEO
• Experience with Wordpress or similar CMS
• B2B or recruitment experience preferred
• Familiarity with owner/operator business model and applicant tracking systems
• Proficiency in Google Analytics
• Creative, strategic, and able to work in a fast-paced environment
• Knowledge of analytics, data manipulation, HTML preferred
• Strong communication skills

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Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industry: Retail

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