Senior Manager / Director, Marketing Operations (San Francisco)

Senior Manager / Director, Marketing Operations

The Company You’ll Join

Carta develops purpose-built software that transforms traditional accounting into a powerful growth engine. Carta’s world-class fund administration platform supports nearly 7,000 funds and SPVs, and represents nearly $130B in assets under management in venture capital and private equity. Trusted by more than 40,000 companies, Carta also helps private businesses in over 160 countries manage their cap tables, valuations, taxes, equity programs, compensation, and more. Together, Carta is setting a new standard as the end-to-end platform for private markets. Our best-in-class solution for fund management seamlessly integrates investor and portfolio company insights via a suite of tools designed ground-up to support the strategic impact of the fund CFO.

The Team You’ll Work With

The GTM Strategy & Operations team partners with Sales & Marketing leaders to drive Carta’s revenue strategy and best-in-class execution. The team mandate is to help accelerate revenue growth and optimize efficiency and effectiveness across the revenue customer lifecycle. The team owns end-to-end GTM strategy and execution, and the reporting and operational foundation for Carta to continuously scale and grow.

In this vital GTM role, you’ll be owning and optimizing the marketing strategy and operations foundation to enable Marketing to scale. This leader will work closely with our CMO, Marketing and GTM leadership, Finance, Business Systems, and Data to define, build, and scale a world-class operations foundation.

The Problems You’ll Solve

The ideal candidate is an experienced hands-on operator who has built and scaled marketing systems, processes, and reporting in support of demand generation activities in high-growth technology companies. This individual possesses a unique blend of marketing strategy and operations acumen, leadership, agility, and communication skills. This is a hands-on role and candidates must demonstrate the ability to operate and excel at the strategic as well as tactical levels.

• Serve as the trusted advisor and operations leader to CMO and leadership
• Own and build out all Marketing Operations activities including business systems and tools, process and policies, attribution/lead scoring models, operations, data & reporting, and business/operational planning
• Drive ambitious goals to develop new systems/data architecture, automations, integrations, and best practices that will create a step change in performance
• Support marketing execution. Partner with Demand Generation, Channel, and Brand teams to plan and execute marketing strategies within the marketing automation platform
• Proactively drive continuous improvement for process optimization, process redesign, or development of new process/policies
• Responsible for the strategic roadmap and implementation of marketing technology tools
• Own lead management processes. Partner with cross-functional teams in Sales Development, Marketing, and GTM Leadership to maximize the velocity and conversion of MQLs through scoring, routing and qualification processes
• Build infrastructure and foundation to enable full funnel reporting and analytics
• Drive marketing database strategy. Analyze gaps in our data and contact acquisition strategy. Oversee strategy, execution and measurement to ensure accuracy, completeness, and recency of marketing data.
• Develop end-to-end sales process and oversee governance of all policies across a matrixed business; run routine audits to verify compliance at all levels; maintain key documentation regarding our policies and sale processes
• Assist with the marketing planning and budgeting process. Help to ensure that marketing's goals are consistently aligned with the overall strategy
• Deliver insights into the performance of marketing activities and campaigns

About You

• 10+ years marketing operations experience, with progressively increasing responsibility, complexity, and scale of work
• 5+ years people management experience. Experience in a multi-product SaaS company selling to enterprises a plusAbility to think strategically, but also have exceptional attention to detail in execution and project management skills. Ability and willingness to be a hands-on leader
• Results-driven self-starter with the ability to multitask. Strong initiative and ability to work in a self-directed environment with a “can do” attitude and growth mindset
• Exceptional interpersonal and stakeholder management skills. Experience driving cross-functional projects end-to-end. Ability to negotiate and influence priorities across organizations at all levels
• Effective, clear, and concise communication skills, verbal and written. Ability to communicate the right level of information to executives and cross-functional teams at the right cadence
• Strategic, structured thinker. Strong analytical skills and business acumen. Aptitude for framing business questions with data, translating business needs into strategies, and executing tactics and process improvements
• Demonstrated ability and desire to coach and develop a team
• Comfortable working in a fast-paced environment while dealing with ambiguity
• Drive. Ability and passion to analyze, set priorities, and solve complex problems effectively and consistently
• Advanced skills required in Marketo, SFDC, Bizible, BI tools (Looker, Tableau, etc), Gsuite, Excel

At Carta, you’re not just an employee. You’re a builder who is creating infrastructure that accelerates innovation and empowers more ownership. Cartans are helpful, relentless, unconventional and kind; representing Carta’s Identity Traits. They work collaboratively and cross functionally to challenge the status quo; working towards a common goal of creating more owners in the private markets.

Salary

Carta’s compensation package includes a market competitive salary, equity for all full-time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is: $196,000 - $295,000 in San Francisco. Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors.

Disclosures

• We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, please connect with the talent partner via email.
• Carta uses E-Verify in the United States for employment authorization. See the E-Verify and Department of Justice websites for more details.
• Interested in data privacy? Check out our policies on Privacy and CA Candidate Privacy.
• Please note that all official communications from us will come from an @carta.com or @carta-external.com domain. Report any contact from unapproved domains to

Seniority level

Director

Employment type

Full-time

Job function

Management and Manufacturing

Industries

Technology, Information and Internet and Financial Services