Senior Product Manager, HCP Marketing Lung, US Oncology (Boston)

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Job Description
About the role:
As a member of Takeda Oncology, your work will contribute to our bold, inspiring vision: We aspire to cure cancer. Here, you'll build a career grounded in purpose and be empowered to deliver your best. As part of the US Lung Cancer team, you will report to the Brand Marketing Lead and partner with various functions. You will be responsible for designing and operationalizing the HCP strategy for ALUNBRIG with a focus on developing and maintaining key messages, defining brand positioning and targeting and designing core tactics, both foundational and innovative, to educate HCPs and drive the business.
How you will contribute:

• Strategic partner in the development of the annual brand plan and deploys strategy through implementation of tactical plans
• Executes promotional programs and tactics to ensure delivery against brand strategies, including development of CVA, Website, KOL Videos, Digital Advertising etc. and routing of materials through the US Review Committee (USRC)
• Leads the creation of unique customer experiences through focused promotional channels including personal, non-personal/digital, and peer-to-peer promotion across multiple customer segments (HCPs, Nurses, and Pharmacists)
• Collaborates with Digital Marketing, other Brand HCP Marketers, and our Digital Agency of Record in the implementation of an Omnichannel approach
• Partners with Insights and Analytics (I&A) to distill insights, validate business opportunities, optimize marketing mix for HCPs and monitor ROI of individual tactics
• Manages the relationship with the Brand Agency of Record. Develops creative briefs/brand book; design promotional material and ensure execution of messaging and brand strategy
• Identify design elements for programs and promotions designed to inspire desired customer behavior change in target segments
• Drive collaboration with all cross functional partners including sales, regulatory, legal, I&A, commercial operations, patient advocacy, medical affairs, and patient value and access
• Management of the product lifecycle

Minimum Requirements/Qualifications:

• BA/BS degree in business, marketing or science required
• Minimum of 5 years of commercial experience (marketing, sales, sales training, market access) in pharmaceutical/life sciences
• Prior pharmaceutical/ Biotechnology product management experience
• Deep understanding of the brand/franchise, the pharmaceutical industry, and how to effectively engage HCPs
• Experience managing external vendors, specifically Agencies of Record, in driving the execution of marketing strategy and tactic design
• Demonstrated ability to drive cross functional alignment
• Experience with representing the commercial perspective during the regulatory / legal / compliance review (USRC) of promotional materials and programs
• Capable of leveraging data and analytics to distill insights and drive data-based decision making
• Established leadership traits with an ability to coordinate cross-functionally across the Integrated Brand Team, collaborate, and positively influence decisions
• Experience in marketing strategy and tactic design with an ability to communicate ideas to internal partners and external agencies, ability to clearly and succinctly communicate (verbally/written) at the executive level
• Curiosity to understand best practices for channel marketing across industries; propose change and novel tactics for brand consideration

Preferred:

• MBA
• Experience in competitive markets and/or rare disease
• Sales experience
• Experience in design and implementation of customer centric omni-channel strategies
• 2 years of digital experience

TRAVEL REQUIREMENTS:

• Travel to internal and external meetings including overnights and weekends will be required, estimated up to 20% travel.

More about us:
At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.
Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.
This position is currently classified as hybrid in accordance with Takeda's Hybrid and Remote Work policy.
Takeda Compensation and Benefits Summary
We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.
For Location:
Boston, MA
U.S. Base Salary Range:
$137,000.00 - $215,270.00
The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.
U.S. based employees may be eligible for short-term and/ or long-term incentives. U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.
EEO Statement
Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.
Locations
Boston, MA
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time
Job Exempt
Yes
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