Principal Product Marketing Manager, Mailchimp Platform (San Francisco)

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Overview

Intuit is a global technology platform that helps consumers and small businesses overcome their most important financial challenges. Serving more than 100 million customers worldwide with TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We are committed to finding innovative ways to make that possible.

Role Description

We are seeking a Principal Product Marketing Manager to collaborate with cross-functional teams across Marketing, Sales, and Product to enhance the Mailchimp platform's positioning and messaging. This role involves partnering with our Go-To-Market (GTM) teams to craft compelling narratives that drive acquisition and platform adoption across various channels, including Marketing, Sales, and partner channels. The ideal candidate will have a proven track record in uncovering insights that inform impactful GTM strategies.

What you'll bring

• Extensive experience in product marketing: 10+ years, especially in messaging strategy development and cross-functional execution.
• Proven leadership skills: Ability to lead and influence teams and drive consensus.
• Strong analytical skills: Proficient in market research, data analysis, and deriving insights.
• Excellent communication skills: Ability to craft compelling narratives and communicate complex ideas clearly.
• Deep understanding of SaaS and marketing technology trends and challenges.
• Customer-centric mindset: Committed to understanding and delivering exceptional customer experiences.

How you will lead

• Identify and refine customer profiles and personas through collaboration with Research, Sales, Product, and Marketing teams.
• Lead platform-level research, develop differentiated messaging strategies, and test and optimize messages based on empirical insights.
• Gather social proof such as claims, customer quotes, case studies, and accolades to support messaging strategies.
• Provide strategic guidance for GTM efforts across channels to drive new customer acquisition and platform adoption.
• Assess campaign effectiveness, extract learnings, and refine messaging for ongoing optimization.

Compensation & Benefits

Intuit offers a competitive package with a strong pay-for-performance approach. The expected base pay range in Bay Area, California, is $197,000 - $266,500, with eligibility for bonuses, equity rewards, and benefits. Pay is based on experience, skills, and location, with ongoing pay equity measures.

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industry: Software Development

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