Director, Performance Marketing

Director, Performance Marketing - Marketplace Partnership

• Full-time

Wo

New York, US

What we’re looking for

About Front Row:

We partner with leading brands to accelerate their ecommerce growth. We leverage our capabilities and proprietary technology to design, market, distribute and accelerate brands on a global scale. We’re continually cultivating functional areas of expertise and retaining the highest caliber of talent — while sharing knowledge and data, creating efficiencies, and looking at every aspect of our client’s business from a 360 perspective. We work effectively to give every client the hands-on support, niche knowledge, and first-access they need to win in the world’s most competitive commerce markets and make each of our six capabilities the first to act on the next big things. We live for the exchange of energy between brands and audiences, you should too, and we’ve made it our mission to expand every brand’s market share and heart share. Because we believe every transaction has the potential to be transformational. We leverage data-driven insights from Catapult, our proprietary technology, and our deep understanding of marketplaces like Amazon, Walmart.com, TikTok Shop, to craft strategies unique to each brand we work with while protecting their pricing and channel strategies at every lifecycle stage and in any global market.

About the Role:

The director of performance marketing will be responsible for the continued leadership, management and performance of Front Row’s core Amazon business and online marketplace expansion; including Instacart, Walmart, Criteo. This person will be responsible for the continued strategic development of top clients, with a focus on revenue growth and client retention. This person will work closely with the VP of Marketplace Performance to develop the ad tech offering, elevate the connectivity between programmatic and AMC, and maximize product and analytics quality for clients. As a leader within the company, this person’s main responsibility lies within advertising across Amazon and online marketplaces, but is not limited to these departments (SEO continues to be a larger and larger focus). Being part of the Front Row leadership team means making an impact across all departments and working with other department heads to grow the business as a whole.

Job Highlights:

• Lead and own PPC strategy for ~5-7 accounts as the primary media buyer with strategist/analyst support as needed for operational support.
• Manage a pod of team members (1-3).
• Serve as a primary client sponsor for major clients within your pod, fostering high-level relationships with client leadership and providing escalation support to account management teams.
• Collaborate with leadership across performance marketing, data, and insights to continue to improve Front Row’s offering across AMC & Programmatic.
• Support updated SOPS and hiring of new team members in future months.
• Room to grow across thought leadership within the e-commerce industry with sponsored speaking engagements and PR opportunities.
• Continuously evaluate and improve on performance, as well as help establish best practices and playbooks.

Responsibilities:

• Utilize your expertise in Amazon PPC marketing strategies to oversee campaigns from inception to execution.
• Evaluate team-member capacity and allocate new clients as needed.
• Oversee new client onboardings to guarantee an optimal experience by setting clear expectations and deliverables for full-funnel advertising.
• Deep understanding and mastery of Amazon search and DSP (Display) including, but not limited to self-service platform and handling managed services.
• Thorough understanding of various audiences (AMC Audience Builder), Premium Audience Insights, etc, and the ability to build and optimize target audiences on and off site.
• Assist Brand Strategy & additional internal teams in enhancing client value through comprehensive and insightful strategies across commerce operations and media.
• Offer timely, relevant feedback and coaching to team members to deliver an exceptional client experience.
• Partner with cross-functional teams to develop and implement scalable processes.
• Regularly review and optimize internal processes, projects, and meetings to enhance team efficiency and effectiveness.
• Collaborate with Managers and Senior Managers to build a strong talent pool by ensuring each team member has a tailored Individual Development Plan.
• Collaborate with internal and external stakeholders to evaluate performance and explore new opportunities.
• Manage account budgets, generate reports, and implement optimizations to align with client goals.
• Build and maintain strong client relationships, positioning yourself as the subject matter expert for Amazon paid strategies.
• Enhance Front Row’s PPC offerings by training team members on tool utilization and insights.
• Assist in onboarding new hires, develop training plans, and design a scalable team structure.
• Work with the Front Row Marketing team and Amazon directly to create case studies.
• Analyze clients' business needs and objectives to develop targeted campaigns and ads in collaboration with the DSP Lead.
• Lead the PPC component of client calls and stay updated on brand initiatives and activations.
• Oversee budgets, report on revenue and leads, and regularly check account performance to make necessary optimizations.
• Research creative and audience performance, provide insights to clients, and request new assets as needed.
• Onboard new or existing clients by evaluating past performance and refining strategies.
• Help interview and onboard additional team members as needed in the future.
• Participate in Advertising department meetings and contribute to PPC related discussions.
• Advanced in Excel/Sheets (pivots, lookups), Google Slides, SQL, and Seller Central Reporting.
• A clear understanding of retail and marketplace platforms and functions on Amazon; experience with Vendor and/or Seller Central
• Act as a client partner by providing business insights and supporting ad strategies.
• Support Brand Strategy with forecasting and strategy to ensure pacing, performance tracking, and KPIs are met to the best of our ability.
• Assist with the rollout of new features and platforms, and update training materials and resources.

Requirements

• +5 years of hands-on experience with Amazon PPC.
• 3p/1P Ad Management required
• Strong knowledge and perspective on Amazon PPC, Amazon DSP, and AMC.
• Thought Leadership – Engage in discussions about new features, opportunities, and best practices.
• Years managing a team of people (ideally 3+ direct reports)
• Agency/Aggregator experience is a plus.
• Experience in Amazon Marketing Cloud (AMC) with hand on keyboard experience with ad tech platforms.
• Health, dental, and vision
• PTO
• Summer Fridays
• Wellness and commuter benefits
• Work with a fun, consultative team of experts
• Location - headquartered in SoHo, New York City with offices in San Diego, Hamburg and Bratislava