VP, Streaming Merchandising (Atlanta)

Perspectives from CNN Business

Atlanta, GA 30346

United States

Posted July 1, 2025

{FULL_TIME}

Valid until July 31, 2025

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Job Description

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Job Description

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands are the storytellers bringing our characters to life, the creators bringing them to your living rooms, and the dreamers creating what’s next…

WBD offers career-defining opportunities, curated benefits, and tools to grow into your best self. Here, you are supported, celebrated, and can thrive.

Your New Role…

We are CNN, THE WORLD'S MOST ESSENTIAL AND ENGAGING SOURCE OF DIGITAL NEWS. We seek innovators, makers, and dreamers to lead our growth and make the world a better, more connected place.

CNN is looking for a Vice President, Streaming Merchandising, responsible for daily editorial decision-making and content optimization for our 24/7 streaming news service. This leader will execute programming vision, oversee a tactical team, and collaborate with teams across web, mobile, and O&O platforms.

This role requires an experienced digital news leader with expertise in live news programming, editorial judgment, and data-driven content strategy, balancing agility and strategic planning to maintain an engaging streaming experience.

Your Role Accountabilities…

Editorial Programming & Daily Execution

Oversee real-time programming of the streaming service, ensuring a dynamic mix of feeds, segments, and curated news packages.
Manage the daily content and coverage calendar in alignment with Global News and Programming teams, coordinating breaking news with scheduled and evergreen content.
Lead content placement and curation for carousels, segments, and programming blocks.
Partner with Growth Marketing to test promotion practices and engagement strategies.
Work with news editors and video teams to identify high-performing content and optimize placement.
Develop best practices for content selection, breaking news protocols, rotation cadence, and audience engagement based on analytics.
Attend daily news meetings to align streaming merchandising with the news agenda.

Programming

Optimize live event programming for streaming.
Coordinate with live operations and video production teams for seamless execution.
Align streaming programming with editorial priorities and leverage unique streaming opportunities.

Collaboration with Adjacent Digital Teams

Maintain cohesive content strategy across web, mobile, and O&O platforms.
Partner with growth and audience teams to understand engagement and optimize content.
Collaborate with product and tech teams to enhance UI/UX for content discovery.
Coordinate with marketing to promote programming and increase audience awareness.

Team Management & Leadership

Lead a team of digital editors, schedulers, and producers.
Provide editorial guidance and real-time decision-making support.
Establish workflows integrating planning and live decision-making.
Maintain relationships with newsroom, video, and technical teams for smooth content execution.

Qualifications & Experience…

10+ years in digital news or programming, with 5+ years in leadership.
Proven expertise in live news coverage and digital content management.
Strong editorial judgment and understanding of news cycles and audience behavior.
Experience with streaming content curation and discovery optimization.
Ability to work in a fast-paced, real-time environment.
Deep knowledge of newsroom operations, video workflows, and digital platforms.
Experience leading and developing collaborative, high-performing teams.

How We Get Things Done…

Our guiding principles are central to our operations. Find out more at

Championing Inclusion at WBD

We embrace diversity and are committed to equal opportunity employment. Candidates requiring accommodations during the application process are encouraged to visit our accessibility page.

In compliance with law, we disclose salary ranges: $157,500 - $292,500 annually, with additional benefits including bonuses, incentives, and comprehensive health and wellness programs.

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