Vice President of Sales (San Francisco)

Who we are
Vinfolio, part of the FINE+RARE Group, is redefining the fine wine and spirits industry through a technology-driven, data-rich marketplace. As the Group's U.S. Operation, Vinfolio leads our presence in the United States. Our proprietary platform seamlessly integrates e-commerce, portfolio management, and logistics, creating a sophisticated digital ecosystem that enhances customer engagement, optimizes inventory liquidity, and streamlines transactions. With operations spanning the U.S., UK, Asia, and Europe, we continuously evolve our platform to drive automation, scalability, and omnichannel accessibility. Our strategic acquisitions and marketplace innovations have strengthened our position as the premier destination for fine wine and spirits collectors worldwide, ensuring seamless access to the world’s rarest and most sought-after bottles.
At the heart of the FINE+RARE Group is a network of deep relationships with the world’s leading collectors, producers, merchants, and négociants built over decades of trust, expertise, and market insight. As one of the largest fine wine and spirits asset managers globally, we oversee over $750 million in client assets, providing data-led portfolio strategies, liquidity solutions, and market access tailored to the evolving needs of high-value collectors and investors.
Our multi-channel strategy spans bespoke account management, a state-of-the-art website, an evolving auction platform, and a growing suite of editorial content, live talks, and events. This structure enables a global-to-local approach, where centralized insights and acquisition tools power regional execution, ensuring that each market benefits from optimized pricing intelligence, targeted content, and seamless customer journeys. By leveraging advanced global acquisition tools, we are strengthening brand reach while enabling highly localized engagement through personalized account management in key markets.
About the role
As the Vice President of Sales, U.S., will be responsible for leading and driving all aspects of sales performance across the U.S. market. You will define and execute strategic initiatives focused on revenue growth, client acquisition, and market expansion. This is a high-impact leadership role that demands a commercially astute, results-oriented sales leader. You will be expected to leverage our sophisticated technology stack and data-driven insights to optimize team performance, enhance customer experience, and fuel commercial success. You will be accountable for the continuous development of the U.S. Sales team while managing and growing relationships with Vinfolio's most valuable clients, serving as the single most important driver of market growth. A key part of your role will be cultivating a high-performing sales culture through effective leadership, coaching, and clear accountability.
You will also provide robust, timely sales reporting, product performance data analysis, and market intelligence to senior leadership. Success will require close collaboration with executive management as you translate strategy into measurable results, delivering growth, operational excellence, and brand leadership in the U.S. Upholding and championing the values of the FINE+RARE Group and Vinfolio will be central to your leadership approach.
Responsibilities
• Must manage and develop individual client base, managing own section of customers and individual sales target, as well as full ownership and delivery of annual U.S. sales targets and growth objectives.
• Lead branded and client networking events in the local market.
• High-end, accomplished approach to engaging and dealing with and building private client relationships.
• Lead, coach, and develop the U.S. sales team into a high-performing, agile unit with a growth mindset.
• Utilize data and CRM insights to shape sales strategy, optimize client engagement, and identify performance improvement areas.
• Drive customer acquisition, retention, and reactivation through proactive, insight-led sales strategies and exceptional service.
• Close and strong management of cash flow and client debtor exposure to drive cash positively.
• Work cross-functionally with the Brand, Operations, and Technology teams to align on business goals and client strategy.
• Develop and execute strategic plans for expansion in the U.S.
• Establish and nurture key client relationships through a high-touch, consultative sales approach.
• Provide regular, insightful reports to the C-suite, detailing sales performance, market trends, and strategic recommendations.
• Promote the use of technology and analytics to drive accountability, conversion rates, and client lifecycle value.
• Represent Vinfolio and F+R brands at client meetings, trade events, and industry engagements.
• Monitor and report on performance against KPIs using internal dashboards and tools.
• Lead the adoption and integration of new tech platforms and sales processes.
• Act as a brand ambassador internally and externally, contributing to a culture of excellence and collaboration.
Skills & Experience
• 7+ years of experience in senior sales roles, ideally within wine, B2B, tech or luxury product sales background.
• Demonstrated success in driving growth, building sales pipelines, and exceeding revenue targets.
• Strong leadership skills with experience managing and scaling high-performing sales teams.
• Tech-savvy and comfortable working within modern sales stacks (CRM, dashboards, marketing automation tools, etc.).
• Data-driven decision-maker with excellent analytical and strategic thinking skills.
• Outstanding communication and interpersonal abilities.
• Experience working cross-functionally with marketing, product, and operations teams.
• A passion for exceptional customer service and delivering value through long-term client partnerships.
• Having an interest in fine wine and a willingness to learn are essential.

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