Director, Creative Services (Hybrid in D.C. or Remote, US) (Washington)

Director, Creative Services Center of Excellence

Join to apply for the Director, Creative Services Center of Excellence role at U.S. Green Building Council

Director, Creative Services Center of Excellence

Join to apply for the Director, Creative Services Center of Excellence role at U.S. Green Building Council

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U.S. Green Building Council provided pay range

This range is provided by U.S. Green Building Council. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$120,000.00/yr - $160,000.00/yr

About U.S. Green Building Council (USGBC) and Green Business Certification Inc. (GBCI)
USGBC builds a future where the built environment supports a healthy, sustainable world.
At USGBC, we are committed to transforming how buildings and communities are designed, built, and operated to improve quality of life. Through LEED—the world’s most widely used green building rating system—as well as education, advocacy, and research, we are driving forward a healthier, more equitable, and resilient world.
GBCI is the premier certification body responsible for global delivery and quality oversight of green building and green business sustainability standards. Its integrated team of green building specialists administers credentials and certifications for USGBC (LEED), the International WELL Building Institute (WELL Building Standard), PERFROM, Finance Corporation (EDGE), PERFORM, PEER, Sustainable SITES, TRUE Zero Waste, and Investor Ready Energy Efficiency (IREE).
We are dedicated to hiring passionate and talented individuals who share our vision for environmental stewardship and impact. Our organizations offer a purpose-driven culture where you can grow your career and make a meaningful difference.
How You'll Make An Impact
The Director, Creative Services Center of Excellence (CoE) will lead the centralized, shared services team that develops and creates a full suite of marketing assets for use across the global organization. This leader will have direct experience managing and developing best-in-class marketing functions including graphic design (print, digital, events, reports and presentation assets), email marketing campaigns and website management—with a keen eye toward sophisticated design and attention on success metrics and measurement. Our Creative Services Center of Excellence will provide critical support for our global marketing and communications initiatives, partnering closely with functional leaders with expertise in corporate communications, demand generation and product marketing.
This role combines strategic thinking with hands-on execution to drive brand awareness, demand generation, and global stakeholder engagement. Our new leader will be very familiar with global product launch protocols, sales enablement tools creation and third-party agency management—and possess the entrepreneurial spirit to thrive in a fast-paced, mission-oriented environment.
Responsibilities

• Closely manage the USGBC and GBCI brands—look, feel and presentation style—across assets globally.
• Lead a team that produces marcom assets (print, digital, email, campaigns, writing, brand management, look/feel, etc.) that support sales enablement efforts, brand acceleration and reputation management globally for USGBC and GBCI.
• Establish and define best practices, guidelines, and quality benchmarks for specific marketing functions within the CoE's area of focus.
• Build, inspire and manage a team of talented individual contributors with expertise in graphic design, UX, web development, web design, email marketing, positioning and content development.
• Provide ongoing training and coaching to team members to ensure consistent application of best practices.
• Facilitate knowledge transfer across the organization through education sessions, documentation, and internal communication channels.
• Partner successfully across the marketing organization to identify their specific needs and tailor CoE support accordingly.
• Track key metrics and ROI to evaluate the effectiveness of CoE initiatives and identify areas for improvement.
• Pilot new marketing strategies and technologies within the CoE to create best-in-class efficiency, performance and execution.
  

Must-Have Qualifications

• Bachelor’s degree in Marketing, Communication, Business, or a related field; MBA or advanced degree is a plus—ideally with formal education in the design or digital space.
• Minimum of 8 years of marketing experience, including a minimum of 4 years of experience in a global leadership role managing a team of design and digital professionals.
• Current client-side leadership experience in a global products organization with a minimum of $75M in revenues, preferably in the green building, commercial real estate, sustainability or renewables sectors.
• Experience working with design and web tools in addition to the martech stack (e.g., Pardot, Salesforce).
• Proven experience in developing and implementing effective best marketing practices, tools, and strategies. Examples of marketing campaigns, collateral and assets that have directly resulted in revenue generation.
• Experience identifying, developing, and managing freelance and marketing agency resources on a global scale.
• Functional marketing expertise:
• Digital marketing: Managing best practices for SEO, PPC, social media, email marketing, and website optimization.
• Content marketing: Developing content strategy, editorial guidelines, and content creation processes.
• Customer experience: Leading initiatives to enhance customer interactions across all touchpoints.
• Marketing analytics: Implementing data-driven insights and reporting to inform marketing decision-making.
• Leadership experience:
• Experience recruiting, inspiring and managing strong marketing teams
• Demonstrated commitment to setting and achieving goals and metrics
• Strong collaboration skills
• Outstanding communications skills
  

Preferred Skills & Qualifications

• Exceptional interpersonal skills including a high level of professionalism, empathy and respect for others, active listening, and building effective working relationships.
• Excellent analytical, problem-solving, and decision-making skills
• Attention to detail and ability to synthesize complex information.
• Deep sense of personal responsibility and accountability for delivering high-quality work.
• Eager, self-motivated, adaptive to change, receptive to feedback, and able to deal with ambiguity.
• Passion and commitment to USGBC/GBCI mission.
  

What We Offer You
Our total rewards include:

• Competitive compensation
• 401(k) with employer matching
• Tuition and professional development reimbursement
• 100% employer-paid healthcare coverage to you and your immediate family- spouse and dependents- via employer-sponsored Health Reimbursement Arrangement (HRA) and pre-tax Flexible Spending Account (FSA)
• Generous paid time off
• Six-week renewal leave for employees celebrating a milestone anniversary
• Flexibility and work-life balance
  

EEO Statement
The U.S. Green Building Council is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, national origin, age, sexual orientation, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Non-profit Organizations

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