Senior Product Manager for Specimen Imaging, (Torrance)

Position Description

Senior Product Manager for Specimen Imaging, Grossing and Microtomy

General Position Summary

Responsible for marketing, and to provide product marketing and direction for products specimen imaging, grossing and microtomy, and adjacent laboratory processes. Manages their instruments, accessories and consumables from a product management and marketing perspective, upstream developing new and/or improving existing products, and downstream increasing their marketability and demand.

Upstream marketing: Performs market research on new products and product improvements, works with R&D on national/international level, drives growth of products along their life cycle. Downstream marketing: segments markets, define target groups, position products, define pricing, develop and deploys sales enablement tools with focus on technical and application perspectives, determines and deploys customer communication in all available channels to boost demand impactfully. Works with Sr. Director of Marketing and Strategy to develop product road maps and product and product lines strategies. Publicly promotes product lines wholistically in person at tradeshows, workshops, and educates internal and external customers.

Essential Job Functions

Product Management and Marketing Projects

• Is influencer and/or decision maker related to both product lines.
• Is considered the expert in histopathology, specimen imaging, grossing and microtomy, and develops adjacent processes like printing.

Upstream marketing:

• Generates product road maps to grow reliable and efficient system solutions.
• Scouts and evaluates new technologies to expand and/or protect the company's business.
• Uses market research including voice of customers of appropriate types to identify customer needs and future potentials.
• Drives development of specifications and applications of products to increase their customer fit and demand.
• Teams up with other departments to increase product-market fit.
• Partners with vendors for the design and evaluation of products.

Downstream marketing:

• Conducts demonstrations for qualified potential customers, assisting Area Sales Managers to independently handle sales presentations in the future.
• Teams up with the sales force to increase customer communication.
• Develop marketing plans and execute them once approved.
• Develop and execute marketing campaigns that impactfully generate demand from customers, working with company's departments and external partners, ranging from posters presented at national conferences to new digital communication methods.
• Develops interactive sales enablement tool mainly in electronic format.
• Adapts communication mix to grow awareness and interest in most relevant products and establish customer loyalty.
• Conducts market research and collects market intelligence on an ongoing basis.
• Provides product and application training to Sakura Finetek and distributors' sales and marketing teams including instrumentation software, the process of specimen imaging and preparation, identification and automation, and histology laboratory processes in the related 3 areas.
• Creates impactful sales enablement tools.
• Expands knowledge in tissue evaluation by imaging technologies and imaging/image analysis.
• Published product-related documentation on internal platforms (e.g., BTC-HUB) and external platforms.
• Performs controlled releases for new products and executes agreed projects pre-launch and after-launch to accelerate market adoption.
• Develops leadership educational program to support change management.
• Develops partnerships with laboratories, leaders, and vendors to increase awareness, interest, customer satisfaction and to grow customer preference and loyalty.
• Grow the market-leading Sakura Finetek company brand and product brands.
• Supports Sr. Director of Marketing and Strategy in achieving department goals and objectives and driving innovation.

Planning and Administration Activities

• Develops and implements marketing and market launch plans to achieve sales and profit objectives, input to ROI/NPV models, market and market share development scenarios considering quantitative value/price determination, .
• Provides monthly forecast for the assigned products, identifies needs for actions and develop and deploy related marketing campaigns.
• Studies pricing and policies to determine pricing of new products to achieve set profit objectives.
• Manages product-related expense budget, controls spending to maximize return on investment.
• Maintains technical information and competition files.
• Manages marketing projects for assigned products, longer and complex projects using Smartsheet.

Information Management & Reporting Activities

• Provides expertise and leadership in marketing meetings on national and international level, like SGMM.
• Provides expertise and education both to internal and external customers, including distributors within the territory of the Americas, Sakura Finetek Japan, Sakura Finetek Europe, Sakura Seiki Japan.
• Collects, interprets, evaluates, and summarizes information in reports, surveys, market research to drive or assist decision-making processes.
• Reports important business decisions and risks, provides changes to plans to the manager.

Quality/Business Systems Activities

• Ensures that the Quality/Business System is defined and deployed and actively seeks opportunities to continuously improve.
• Follows up on action items addressed by senior leadership and leads/contributes to resolution of quality issues.
• Reviews business metrics, business opportunities and quality improvements.
• Initiates preventive action based on improvement opportunities or trends identified in quality review meetings.
• Initiates and or drives actions to advance market adoption of both product lines.

Communications Management Competency

• Manages communication with stakeholders through organized processes to ensure that product marketing information is correct, defined, collected, shared, understood, stored, and retrieved in a manner that effectively meets project and stakeholder needs.
• Follows processes to ensure clear and effective two-way communication.
• Utilizes communication mechanisms appropriate to audience, urgency, and message.
• Manages stakeholder expectations.
• Works with customers in creating positive external communications, including publications, references, proof sources, testimonials.
• Implements an information storage and retrieval infrastructure.
• Documents, communicates and stores lessons learned in appropriate repository.

Business Acumen Competency

• Applies knowledge, insights and understanding of product management financials to the benefit of project decisions, actions, and performance.
• Supports product management performance goals and objectives with the organization's performance goals and objectives.
• Meets or exceeds profit objectives such as ROI.
• Applies appropriate business analysis techniques such as return on investment, business cases, trade studies, cost as an independent variable.
• Makes business recommendations in a timely and effective manner.
• Follows appropriate cost accounting practices.
• Analyzes environment such as political situations, industries and competitors to achieve project and company objectives.

Other Activities

• Contributes to the constant improvement of departmental work processes, research procedures, administrative procedures, etc.
• Keeps up to date on industry-related and competitive information by attending meetings, conferences and conventions and reading industry journals as well as talking to contacts in the industry.
• Coordinates with Sales, R&D, Instrument Service, Order Management and Technical Support Department personnel for problem solving.
• Assists product development personnel with product development as required.
• Assists in business related activities of Sakura Finetek.
• Performs special projects and other miscellaneous duties as assigned.

Essential Job Requirements

Education

Bachelor's degree (B.A. or B.S.) or equivalent combination of education and experience.

Experience & Minimum Qualifications

• Seven (5) years marketing experience in the clinical or research industry.
• Three (3) years of work experience in histopa