Head of Digital Channels (Miami)

The Head of Digital Channels will spearhead the company’s digital expansion efforts, playing a central role in accelerating growth across all digital touchpoints. This executive will be directly responsible for the commercial performance (P&L) of the digital business, the development and execution of digital product strategies, and the refinement of user experiences. Working closely with cross-functional teams, including Operations, Risk, Finance, and Engineering, the Head of Digital Channels will ensure that digital initiatives align with broader corporate goals and operational excellence standards. This role reports directly to the CEO and is a critical member of the senior leadership team

• Growth, Commercialization, and P&L Ownership
• Define and drive the digital growth strategy, setting ambitious goals for revenue, adoption, and profitability across all digital channels.
• Manage the full P&L for the digital portfolio, continuously monitoring financial performance, margins, KPIs, and ROI.
• Identify and capture new digital revenue opportunities, including partnerships, strategic alliances, and new market segments.
• Champion digital adoption across sending agents and individual senders through innovative product offerings and service models.
• Develop go-to-market strategies for new digital initiatives and oversee execution through launch and scaling phases.
• Product Strategy and UX/UI Improvement
• Lead the evolution of the digital product roadmap based on customer insights, competitive analysis, and business goals.
• Oversee the end-to-end digital customer journey to ensure seamless and delightful experiences for users.
• Drive continuous product innovation and UX/UI refinements using agile, iterative processes and data driven decision-making.
• Partner with Engineering, Design, Marketing, Risk, and Compliance teams to translate business needs into scalable product solutions.
• Operational Oversight and Collaboration
• Coordinate closely with Operations leadership and the COO to align digital workflows, back-office processes, and support structures.
• Oversee digital operational processes, ensuring high standards of service delivery, efficiency, and security.
• Ensure operational scalability to support rapid digital growth while maintaining risk management, compliance, and quality standards.
• Leadership and Team Management
• Build, mentor, and lead a multidisciplinary team encompassing Product, UX/UI, Analytics, and Digital Operations.
• Foster a culture of innovation, accountability, and excellence across the digital organization.
• Collaborate across the broader leadership team to integrate digital initiatives into the company’s omnichannel strategy.

• Ensure that all members of the Digital team read, acknowledge and comply with Viamericas Staff Information Security Policy.
• Ensure that the Digital team attends periodic Information Security training provided by Viamericas.
• Report any event that might be an Information Security Incident: clicked on a malicious link, downloaded and opened a suspicious file, etc.

• 8–10 years of experience in digital commercialization, digital product management, and/or general management with direct P&L accountability.
• Bachelor’s degree in Computer Science, Information Technology, Engineering, Data Analytics, Business or related degree is required. MBA preferred.
• Proven success driving growth for consumer-facing digital platforms, ideally in financial services, payments, or remittance.
• Strong technical fluency; ability to work effectively with engineering, operations, and external vendors.
• Expertise in UX/UI best practices and customer-centric product design.
• Experience in managing multidisciplinary teams and working within matrixed organizations.
• Familiarity with payment systems, remittance services, and the needs of unbanked or underbanked populations preferred.
• Excellent strategic thinking, analytical skills, leadership ability, and a results-driven mindset.
• Spanish and English fluency required

• General office working conditions, frequent travel (foreign and domestic) is required.