Senior Demand Generation Manager (San Francisco)

Who is Recruiting from Scratch :

Recruiting from Scratch is a talent firm that focuses on placing the best candidate for our clients. Our team is 100% remote and we work with teams across North America, South America, and Europe to help them hire.

Demand Generation Manager

• Location: San Francisco, CA
• Company Stage of Funding: Series A ($20M)
• Office Type: Onsite 5 Days a Week
• Salary: $180,000 - $210,000

Company Description

Our client is a high-growth, Y Combinator-backed B2B marketing analytics platform that recently secured $20M in Series A funding led by a top-tier venture capital firm. They've built a command center for revenue teams that provides unprecedented visibility into customer journeys and marketing performance. With 150+ B2B customers and rapidly expanding, they're positioned to become a category leader in their space.

What You Will Do

• Serve as the keystone of the marketing team, working alongside a soon-to-be-hired Sr. Digital Manager and additional marketing team members
• Coordinate and integrate efforts across multiple teams—ads agency, STO agency, content writers, influencer marketing agency, and SDRs—to create cohesive demand generation campaigns
• Manage HubSpot workflows, email campaigns, and LinkedIn Live broadcasts
• Collaborate with digital and SEO contractors to ensure paid and organic strategies align with campaign objectives
• Plan and execute both virtual and in-person events, including executive dinners and industry conference activations
• Create compelling thought leadership content about marketing analytics and ROI optimization
• Segment email databases and optimize customer journeys to determine the most effective nurture cadences
• Manage marketing spend/budgeting, track progress toward full-funnel metrics, and report campaign performance to stakeholders

Ideal Candidate Background

• 5-10 years of experience in marketing, with expertise in demand generation, campaigns, operations, or events
• Previous experience as Director of Demand Generation or in a similar campaign management role
• Track record of managing agencies and integrated marketing campaigns with measurable results
• Experience collaborating with sales and customer success teams to create full-lifecycle campaigns
• Strong organizational skills with the ability to manage multiple channels simultaneously
• Startup experience and comfort with fast-paced environments where prioritization is essential
• Enthusiasm for using analytics to inform marketing decisions across all channels

Preferred

• Experience in B2B SaaS marketing
• Early marketing hire at a seed or Series A startup
• Experience building and scaling marketing programs from the ground up
• Familiarity with marketing analytics platforms

Compensation and Benefits

• Competitive salary range: $180,000 - $210,000
• Comprehensive health, dental, and vision insurance
• 401(k) retirement plan
• Daily catered meals in the office
• Relocation assistance available for exceptional candidates
• Opportunity to build your personal brand while contributing to a high-growth company
• Be part of an early team at one of the fastest-growing startups in its category