Simms Brings On Jordan Wand as Chief Product Officer (Bozeman)

Simms Fishing Products, the preeminent manufacturer of waders, outerwear, footwear, and technical apparel in fishing, announced the hiring of Jordan Wand as its Chief Product Officer.

The decision to elevate the role that leads product merchandising, design, development, and innovation was greatly influenced by the increased interest in fishing since the Spring of 2020, paired with SIMMS’ continued focus on building the best products for all types of fishing.

As CPO, Wand brings extensive experience in merchandising leadership, assortment planning, customer insights, market trend assessments, financial analysis, and omni-channel go-to-market strategy.

“After rocking and rolling without a dedicated product leader since COVID hit us in March of 2020, our product team has been working overtime to support our aggressive long range plans and also, to fulfill increased marketplace demands,” said Casey Sheahan, SIMMS CEO. “We are so excited to have Jordan at the product helm. Not only does he have the chops to get the job done, he’s an all-around good guy and a great fit for SIMMS.”

Over the past three decades, Wand has worked for a variety of brands and organizations, within and beyond the outdoor industry. Prior to joining Simms, he served as the Principal of Vert Consulting. Prior to that, Wand held the role of Vice President, Outdoor at Under Armour and spent six years as the Vice President of Product & Marketing at Outdoor Research. Other notable roles include VP/General Manager of Apparel at Merrell, Global Director of the Advanced Innovation Team at Nike, and various leadership positions at Polo Ralph Lauren, encompassing 12 years.

“The opportunity to lead the Product Team for a brand like SIMMS is truly a career highlight. SIMMS represents the pinnacle in innovation, product leadership, and authenticity, and has for over 40 years,” said Wand. “I am so excited to play a role in helping this amazing brand define the future of angling and performance fishing products.”

Wand waded into his role at SIMMS’ headquarters in Bozeman in mid-July and has already begun to explore all that beautiful Montana summers have to offer.

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About Simms Fishing Products: Established in 1980, Simms’ 80,000 square foot facility in Bozeman is the country’s only manufacturing facility for fishing waders. The full line of Simms gear is available at specialty and large format retailers across North America as well as

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