Chief Growth Officer (Atlanta)

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About Flournoy Health Systems
Flournoy Health Systems (FHS) specializes in healthcare management, supporting organizations that deliver services for seniors, chronically ill patients, and individuals requiring home and hospice care. We are committed to high standards of excellence, compassion, and compliance in all our services. FHS encompasses multiple subsidiaries, including Primecare Home Care Services (GA and IN), Primecare Hospice, Primecare ABA Therapy, Justcares Home Care, Wellness Track 360, and Primecare Real Estate.

About Flournoy Health Systems
Flournoy Health Systems (FHS) specializes in healthcare management, supporting organizations that deliver services for seniors, chronically ill patients, and individuals requiring home and hospice care. We are committed to high standards of excellence, compassion, and compliance in all our services. FHS encompasses multiple subsidiaries, including Primecare Home Care Services (GA and IN), Primecare Hospice, Primecare ABA Therapy, Justcares Home Care, Wellness Track 360, and Primecare Real Estate.
Our Core Values
Compassionate Care: We are dedicated to delivering care with empathy, understanding, and respect. Our commitment to compassionate care ensures that every individual receives the attention and support they deserve, enhancing their well-being and dignity.
Accessibility & Equity: We believe in making healthcare accessible to everyone, regardless of their background or circumstances. We strive to eliminate barriers to care and provide equitable care that meets the diverse needs of the communities we serve.
Innovation & Excellence: We strive to stay at the forefront of healthcare by embracing new ideas and approaches. Our pursuit of excellence ensures that we consistently provide the best possible care and continuously improve our services.
Integrity & Accountability: We operate with honesty, transparency, and a deep sense of responsibility. Our commitment to integrity and accountability ensures that we always act in the best interests of our clients, our team, and our communities.
Collaboration & Community: We understand that our strength lies in working together. Through collaboration with our partners and engagement with the communities we serve, we build strong, supportive networks that uplift everyone involved.
Position Summary
The Chief Growth Officer (CGO) will serve as the architect of Flournoy Health Systems' strategic expansion and revenue acceleration. This leader is accountable for designing and executing scalable, data-driven growth strategies that unify marketing, sales, partnerships, and product development. As a cross-functional collaborator, the CGO ensures FHS’s portfolio companies are aligned around a singular vision to improve patient outcomes while maximizing profitability and operational efficiency.
Core Responsibilities Strategic Growth Leadership

• Develop and implement a multi-year growth roadmap aligned with FHS’s mission and expansion goals.
• Identify and prioritize high-impact opportunities across new markets, service lines, and partnerships.
• Support value-based care and payer-partner strategies for long-term scalability and reimbursement optimization.
  

• Analyze market dynamics, demographic trends, consumer behaviors, and competitor positioning.
• Build market expansion models for home care, pediatric nursing, hospice, ABA, and other services.
• Deliver clear insights into patient demand, payer trends, and referral behaviors.
  

• Lead strategy for new customer acquisition and lifetime value maximization.
• Design loyalty and engagement programs across FHS brands.
• Partner with operations to improve service delivery and patient experience.
  

• Identify and incubate new service lines
• Lead cross-functional innovation pilots, ensuring compliance with all healthcare regulations.
• Oversee service launch plans from market validation through execution.
  

• Ensure CRM systems, pipelines, and campaigns are aligned with corporate objectives.
• Strengthen brand positioning and increase conversion across all digital and traditional channels.
• Develop unified go-to-market strategies that increase visibility and patient acquisition.
  

• Build performance dashboards and growth scorecards.
• Leverage analytics to guide investment priorities and measure ROI.
• Use segmentation, forecasting, and KPIs to refine marketing and operational strategies.
  

• Lead a distributed team, including offshore (BPO) partners, to execute growth initiatives.
• Align clinical, operations, marketing, and finance around shared metrics and accountability.
• Build and maintain a culture of transparency, collaboration, and high performance.
  

• Bachelor’s in Business, Marketing, or Healthcare Administration; MBA preferred
• 10+ years of leadership experience in healthcare, technology, or growth-centric roles
• Track record of leading $100M+ organizations through scale and transformation
• Expertise in value-based care, CRM systems, digital marketing, and referral network development
• Proven ability to lead distributed teams, including global BPOs
  

• Visionary: Sees emerging trends and builds systems to meet the future.
• Integrator: Aligns departments across silos for maximum growth.
• Operator: Grounded in metrics, execution, and accountability.
• Innovator: Encourages experimentation while maintaining compliance and quality.
• Communicator: Leads with empathy, influence, and clarity across all levels.
  

• Competitive executive salary with performance incentive bonus
• Comprehensive health, dental, vision, and wellness coverage
• Leadership retreats, professional development stipends
• Technology, travel, and remote work flexibility

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Home Health Care Services

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