Performance Marketing Manager (New York)

The Company You’ll Join

Carta connects founders, investors, and limited partners through world-class software, purpose-built for everyone in venture capital, private equity and private credit.

Carta’s fund administration platform supports nearly 7,000 funds and SPVs, representing $150B in assets under administration in venture capital and private equity. Trusted by more than 40,000 companies, Carta also helps private businesses in over 160 countries manage their cap tables, valuations, taxes, equity programs, compensation, and more.

Together, Carta is creating the end-to-end ERP platform for private markets. Traditional ERP solutions don’t work for Private Funds. Private capital markets need a comprehensive software solution to replace outdated spreadsheets and fragmented service providers. Carta’s software for the Office of the Fund CFO does just that - it’s a new category of software to make private markets look more like public markets - a connected ERP for private capital.

For more information about our offices and culture, check out our Carta careers page .

The Team You’ll Work With

You’ll be joining our Performance Marketing Team reporting to our Performance Marketing Lead .

The Problems You’ll Solve

At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As Performance Marketing Manager you’ll work to:

• Deploy Winning Strategies for Paid Media Across All Segments. Evaluate and implement diversified multi-channel, full funnel media plans that create demand with buyers across all segments and business units – from SMB to Mid Market and Enterprise.
• Drive Channel Efficiency. Expand our digital footprint and generate high-quality sales opportunities that support our ambitious growth targets. Identify and evaluate the effectiveness of our channels across email, paid social, digital ads and third party media and review sites. Improve return on ad spend and optimize channels through a pragmatic test and scale approach.
• Support Campaign Execution Excellence: Design, manage, and optimize paid activities for marketing campaigns to meet direct response, demand generation, and awareness objectives.Work closely with campaign managers, content, product marketing, sales, and operations to align messaging, optimize lead handoff, and drive full-funnel success.
• Embrace Innovation and Experimentation. Be on the forefront of paid advertising and demand generation trends and tools, deploying high-potential pilots and scaling the most promising outcomes. Conduct rigorous A/B testing on ad creatives, landing pages, and targeting to continuously improve campaign effectiveness and efficiency.
• Standardize Paid Media Planning, Budgeting, and Reporting. Create a flexible but standardized approach to responding to inbound requests, documenting tactics and reporting on budget and performance. Foster a shared language around metrics that matter; educating others on channel and campaign insights.

The Performance Marketing Manager plays a critical role in setting and executing paid media strategy to deliver on pipeline targets across all of Carta’s business units. This role is an essential partner for Campaign Management, Web, Content, Customer Marketing, Brand Strategy, Product Marketing, Marketing Operations, and Business Operations.

About You

• A strategic and analytical thinker who can distill complex marketing concepts and performance insights for an executive audience
• 6-8 years of experience in demand generation and/or performance marketing with at least 3 years experience in B2B
• Fluent in Ad platforms and networks (e.g. Google Ads, Google Display Network, GA4)
• Familiar with Marketing Automation and Attribution tools (Marketo Measure, Bizible, Salesforce)
• Experience using data visualization tools to craft narratives (e.g. Looker, Tableau, etc)
• Comfortable with ABM Platforms and DSPs (e.g. 6Sense, Demandbase, ZoomInfo MarketingOS)
• BA required
• SaaS experience across SMB, Mid-Market and Enterprise segments strongly preferred
• Understanding of the latest in marketing mix modeling and predictive analytics preferred

At Carta, you’re not just an employee. You’re a builder who is creating infrastructure that accelerates innovation and empowers more ownership. Cartans are helpful, relentless, unconventional and kind; representing Carta’s Identity Traits. They work collaboratively and cross functionally to challenge the status quo; working towards a common goal of creating more owners in the private markets.

Salary

Carta’s compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is: $148,750 - $175,000 in San Francisco, CA and New York, NY. Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors.

Disclosures:

• We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, please connect with the talent partner via email.
• Carta uses E-Verify in the United States for employment authorization. See the E-Verify and Department of Justice websites for more details.
• For information on our data privacy policies, see Privacy , CA Candidate Privacy , and Brazil Transparency Report .
• Please note that all official communications from us will come from an @carta.com or @carta-external.com domain. Report any contact from unapproved domains to