Assistant Director for Admissions and Marketing, Lucas Business Graduate Programs (San Jose)

Assistant Director for Admissions and Marketing, Lucas Business Graduate Programs

Join to apply for the Assistant Director for Admissions and Marketing, Lucas Business Graduate Programs role at CSU Careers

Assistant Director for Admissions and Marketing, Lucas Business Graduate Programs

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Job Summary
Reporting to the Director of Resources & Operations, the Assistant Director for Admissions and Marketing, Lucas Business Graduate Programs is responsible for the development and implementation of student outreach and recruitment, and oversees the admissions for all Lucas Graduate School of Business (LGSB) programs. The Assistant Director is responsible for student outreach, marketing strategies, and marketing initiatives through the website, social media, in-person events, and paid ads. Ensures high customer service standards, employing appropriate technologies as provided, including a Customer Relation Management (CRM) system, for managing communications throughout the application and admissions process. Analyzes available data and reports for continuous improvement of marketing and outreach efforts to maximize effectiveness. Represents the LGSB at graduate/professional fairs throughout the Bay Area, and coordinates with partner programs. Collaborates with the Director of Executive and Professional Education to plan and deliver programs for international and executive partners.

Job Summary
Reporting to the Director of Resources & Operations, the Assistant Director for Admissions and Marketing, Lucas Business Graduate Programs is responsible for the development and implementation of student outreach and recruitment, and oversees the admissions for all Lucas Graduate School of Business (LGSB) programs. The Assistant Director is responsible for student outreach, marketing strategies, and marketing initiatives through the website, social media, in-person events, and paid ads. Ensures high customer service standards, employing appropriate technologies as provided, including a Customer Relation Management (CRM) system, for managing communications throughout the application and admissions process. Analyzes available data and reports for continuous improvement of marketing and outreach efforts to maximize effectiveness. Represents the LGSB at graduate/professional fairs throughout the Bay Area, and coordinates with partner programs. Collaborates with the Director of Executive and Professional Education to plan and deliver programs for international and executive partners.
Key Responsibilities
Graduate Programs Recruitment/Outreach:

• Extracts and analyzes data from available appropriate tools like the CRM to assess and improve marketing strategies based on trends in yield rates, and other factors.
• Creates and develops prospect pools on CRM; reviews and proposes potential markets to target and track.
• Maintains the LGSB website and works with program coordinators to update the program-specific Canvas shells.
• Manages operations and supervises staff related to the recruitment, admission, and yield initiatives directed toward the growth of the LGSB programs.
• Analyzes enrollment rates across the Lucas programs to identify trends and inform, participate in and manage the establishment, interpretation, and application of admission, prerequisite and program requirements.
• Serves as lead contact for the Lucas School for internal and external communication.
• Oversees the development of marketing campaigns, surveys and events targeting the LGSB alumni.
  

• Oversees the application and admission process for all Lucas graduate programs. Although the day-to-day tasks are mainly the responsibility of the Admissions Coordinator, the Assistant Director for Admissions and Marketing manages cases that necessitate special handling and reviews all processes for efficiency and high-level of customer service.
• On an as-need basis, is responsible for:
• Evaluating applicants’ credentials and counseling them on their eligibility for admissions and directing them to the appropriate Lucas graduate program.
• Developing relationships with prospective students and applicants to increase enrollment yields.
• Counseling prospective students one-on-one and conducting presentations about Lucas programs and admissions processes to groups.
• Tracking and aiding applicants through the application process and coordinating with program directors the admission decisions; interacting with Graduate Admissions (GAPE) to ensure timely and accurate processing of the Lucas applicant pools.
• Evaluate applicant’s credentials and counsels them on their eligibility for admissions and directs them to the appropriate Lucas graduate program.
• Designs, manages and implements multiple, tailored communication plans for the CRM and social media based on interest in specific programs.
• Oversees business processes including applicant data flow to CRM and coordinates leads with the College of Professional and Global Education (CPG&E).
  

• Assists the director for Executive and Professional Education with the planning, scheduling, and delivery of the executive education programs.
• Attends the annual EMBA program coordinators meeting at one of the partner university’s locations (foreign location) or via video conferencing.
• Assists the directors of the FAU executive education program with the planning, scheduling and delivery of the executive education programs.
  

• Identifies, articulates, and resolves problems at the Lucas Graduate School Office level for students and faculty, and works on special projects assigned by the Associate Dean for Undergraduate and Graduate Programs.
• Provides back-up for monitoring, ordering, and insuring payment of supplies for the Lucas School's office and all processing related to procurement for the Lucas School.
• Produces reports regarding the financial situation of the LGSB programs.
  

• Thorough knowledge of and ability to apply extensive expertise to complex programs and/or administrative specialties, including pertinent laws and regulations.
• Working knowledge of English grammar, business writing, punctuation and spelling.
• Strong oral communication skills. Must possess excellent customer service and public relations skills.
• Ability to compose and appropriately format correspondence and reports.
• Demonstrated expertise in and advanced knowledge of the principles, problems, and methods of public and business administration and operational and fiscal management.
• Expertise in administrative survey techniques, operations and systems analysis, statistical and research methods, and the ability to interpret and evaluate results to develop sound conclusions and recommend new or revised policies.
• Ability to understand problems from a broad, interactive perspective and discern applicable underlying principles to conceive of and develop strategic solutions.
• Ability to work with representatives from public and private entities and handle potentially sensitive situations.
• Demonstrated consultative skills in working with internal and external constituent groups.
• Ability to effectively present ideas and concepts in written or presentation format and use consultative and facilitation skills to gain consensus.
• Working knowledge of software applications: word processing, spreadsheet, database management.
• Ability to evaluate outreach and marketing strategies through various channels.
• Ability to perform accurately in a detail-oriented environment.
• Ability to handle multiple work priorities, organize and plan work and projects.
• Ability to maintain confidentiality and appropriately handle sensitive communications with employees and external agencies.
• Ability to quickly learn and apply a variety of state, federal, CSU, and SJSU policies and procedures.
• Ability to effectively establish and maintain cooperative working relationships within a diverse multicultural environment.
• Ability to train others on new skills and procedures and provide lead work direction.
• Ability to communicate with constituents in a professional and respectful manner.
  

• A bachelor's degree and/or equivalent training.
• Four years of administrative work experience involving study, analysis, and/or evaluation leading to the development or improvement of administrative policies, procedures, practices, or programs.
  

• Bachelor’s degree from an accredited university.
• At least 2 years of Enrollment experience within Higher Education, preferably within a College of Business.
• At least 2 years of experience marketing & social media campaigns.
• Knowledge and experience with Customer Relation Management systems.
• Knowledge of CSU rules & regulations regarding recruitment & admissions.
• Knowledge of PeopleSoft and Data Warehouse.
• Knowledge of international rules and regulations regarding admissions.
• Knowledge of advising and recruiting techniqu