Director, Emerging Channels (San Diego)

Ocean Spray is hiring for a(n) Director, Emerging Channels! We’re a team of farmers, thinkers, creators, and doers. Whatever your title, whatever your role — it always comes back to this: we’re a farmer-owned co-op where everyone rolls up their sleeves to get the job done. Three maverick farmers started it all — and we’ve been making our own way ever since.

Position Location: We're all about flexibility. This will be a remote role based out of our corporate headquarters in Lakeville, MA. We are open to remote candidates.

We are seeking a dynamic and strategic Sales Director, Emerging Channels, to join our sales leadership team. This role is critical to accelerating growth across high-potential, non-traditional retail channels including fresh, dollar, value, drug, natural, convenience and liquor store segments. The ideal candidate will bring deep experience in Direct Store Delivery (DSD) and a proven track record of driving revenue in the food and beverage industry.
As a key member of the sales leadership team, you will lead a team of channel sales managers, develop and execute strategic sales plans, and expand our footprint in emerging markets. You will collaborate cross-functionally to align sales strategies with company objectives, manage key customer relationships, and deliver accurate sales forecasts and financial performance.

A Day in the Life...

• Lead and develop a high- performing team of channel sales experts across fresh, dollar, value, drug, natural, convenience and liquor store channels.

• Design and implement strategic sales plans to achieve revenue and profitability targets in emerging channels.

• Drive execution of DSD strategies to maximize in-store presence, product availability, and promotional effectiveness.

• Identify and capitalize on new market opportunities and customer segments.

• Build and maintain strong relationships with key accounts , retail partners, brokers and distributors.

• Collaborate with marketing, finance, supply chain, and operations to ensure alignment and execution of sales initiatives.

• Monitor market trends, competitive activity, and customer insights to inform strategy and innovation.

• Deliver accurate sales forecasts and manage budgets, trade spend, and promotional investments.

• Champion a culture of accountability, continuous improvement, and customer focus within the team.

What We Are Looking For:

• 10+ years of progressive sales experience in consumer packaged goods (CPG) beverage industry.

• 5+ years of experience managing DSD sales operations and teams.

• Demonstrated success in growing new business across emerging or non-traditional retail channels.

• Proven ability to lead and develop high-performing sales teams.

• Strong financial acumen, including P&L management and trade spend optimization.

• Excellent communication, negotiation, and relationship-building skills.

• Strategic thinker with the ability to execute tactically.

• Bachelor’s degree in Business , Marketing, or related field; MBA preferred.

Preferred Attributes

• Entrepreneurial mindset with a passion for innovation and growth.

• Experience working with broker networks and third-party sales partners.

• Ability to thrive in a fast-paced, dynamic environment.

• Collaborative leadership style with a strong sense of ownership and accountability.

Education:

Bachelor's or University Degree (Required)

Work Experience:

At least 10 Years of Experience

Annual Salary:

$145,700 - $204,400

The base salary range information above serves as a guideline of the position’s typical hiring range. We value and appreciate what makes you unique and will consider a variety of factors when determining an offer. These factors include, but are not limited to, your skills and experience, external and internal benchmarks, as well as overall company considerations. Certain positions may be eligible for short-term and long- term incentive rewards. We also offer a competitive and comprehensive benefits program that supports all aspects of your health and well-being.

Benefits:

• Complete insurance package on Day-1 that includes a plethora of health and wellness programs
  • Health, Dental and Vision insurance
  • Health savings account
  • Flexible spending account
  • Life and accident insurance
  • Employee assistance program
  • Telehealth services
  • Fertility benefits
  • Transgender benefits
  • 1:1 health coaching and more
• 401(k) with up to 6% Company matching; additional potential discretionary match at year-end
• Short-Term Incentive/Performance bonuses
• Flexible scheduling options
• Vacation pay, up to three weeks of time (pro-rated for your first year of employment)
• Holiday pay for 12 holidays
• Career development and growth opportunities
• Tuition/Education assistance programs
• Access to LinkedIn Learning
• Scholarship programs for children of employees
• Parental leave
• Bright Horizons Family Solutions – Back-up care, tutoring, etc.
• Adoption assistance
• Bereavement leave
• Up to $300 fitness reimbursement
• Up to $300 massage reimbursement
• Employee appreciation events
• Employee discounts
• Charitable giving

Who We Are:

You might have our iconic cranberry juice in your fridge or have gotten into heated holiday debate about what’s better - canned or fresh cranberry sauce. But did you know that the hardworking people growing the superfruit in our products are 700 family farmers that own our cooperative? They entrust us with what is most precious to them to create new and innovative products that will delight consumers and grow this beloved brand today and into the future.
Team members, farmers, consumers and communities alike--we value what makes us unique and strive to connect our farms to families for a better life by living our values:

• G rower Mindset – We embrace our grower-owners innovative spirit and heritage through confidence, learning and focus on the future.
• Sustainable R esults – Guided by purpose, we are focused on delivering results for our grower-owners.
• I ntegrity Above All – We are ethical, doing the right thing for our grower-owners, customers, consumers and each other
• Inclusive T eamwork – We build diverse and inclusive teams that strengthen our cooperative.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

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