Strategic Marketing Director, Dermatology

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at . Follow @abbvie onX ,Facebook ,Instagram ,YouTube ,LinkedIn andTik Tok .

Job Description

The Dermatology Strategic Marketing Director leads the development and execution of commercial plans to maintain market leadership in an increasingly competitive landscape. This leader will work closely with multiple IBTs to ensure success in development of strategy, creative and execution plans, product support and sales execution. The Director is responsible for developing professional education strategy and managing medical education marketing activities for Skyrizi and RINVOQ in Dermatology. The Director develops, implements, and maintains accountability for interactions and feedback with External Experts. The Director works in a team-based environment to lead the development and execution of brand strategies and implementation of innovative tactics to maximize brand sales, market share, and profitability. This leader has an enterprise mindset and can anticipate and adapt to quickly changing market priorities.

Responsibilities

• Requires the ability to provide in-depth insights based on product / market assessments, monitoring progress against brand milestones, and assimilation of key stakeholder feedback with quantitative analysis in order to make strategic recommendations for optimal brand performance
• Identifies, builds and strengthens commercial relationships with External Experts (EEs) and emerging leaders as well as relationships with relevant patient and professional associations. Responsible for engagement with EEs and attendance at the key medical congresses to garner a better understanding of the medical condition and customer needs.
• Responsible for providing direction to the Thought Leader Liaison (TLL) ADs and TLL team to understand customer insights to develop and optimize use of innovative marketing resources (peer to peer programming, spend allocations, speaker utilization, and programs) based on regional market dynamics.
• Responsible for developing the advisory board strategy and leading the team on the development, content and execution of advisories throughout the year to garner a stronger understanding of the customer priorities and unmet needs.
• Responsible for congress and convention strategy and booth execution
• Develops and articulates high-impact medical education marketing strategies that are innovative, executable, and clinically/financially supported. Identifies problems proactively and conceptualize solutions using creativity and innovation.
• Responsible for competitive intelligence and competitive preparation planning, leading the cross-functional team to proactively ensure awareness and effective strategies are in place to respond to changing market dynamics.
• Effectively tracks and manages the marketing budget. Consistently manage multiple projects to deliver high-quality work product in a timely fashion.
• Manages team of 21, with 6 direct reports

Qualifications

• Bachelor’s degree in marketing or related field required.MBA preferred.
• Previous Thought Leader Liaisonexperience a plus.
• Previous sales/marketing experience required;7+ years marketing experience.
• Management experience leading cross-functional teams in a dynamitic and fast paced environment.
• Demonstrated use of critical thinking and problem-solving skills.
• Excellent communication and interpersonal skills.
• Knowledge of applicable regulations and standards affecting Pharmaceutical Products
• Travel up to 25%

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law:

• The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof this posting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location, andwemay ultimatelypay more or less than the posted range. This range may be modified in thefuture.

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees.

• This job is eligible to participate in our short-term incentiveprograms.

• This job is eligible to participate in our long-term incentiveprograms

Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus,commission, incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employee remains in the Company's sole andabsolutediscretion unless and until paid andmay be modified at the Company’s sole and absolute discretion, consistent withapplicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

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