Director, Portfolio Product Marketing (San Francisco)
Job Description
Heartflow is a medical technology company advancing the diagnosis and management of coronary artery disease, the #1 cause of death worldwide, using cutting-edge technology. The flagship product—an AI-driven, non-invasive cardiac test supported by the ACC/AHA Chest Pain Guidelines called the Heartflow FFR CT Analysis—provides a color-coded, 3D model of a patient’s coronary arteries indicating the impact blockages have on blood flow to the heart. Heartflow is the first AI-driven non-invasive integrated heart care solution across the CCTA pathway that helps clinicians identify stenoses in the coronary arteries (RoadMapAnalysis), assess coronary blood flow (FFR CT Analysis), and characterize and quantify coronary atherosclerosis (Plaque Analysis).Our pipeline of products is growing and so is our team; join us in helping to revolutionize precision heartcare.
Heartflow is a VC-backed company that has received international recognition for exceptional strides in healthcare innovation, is supported by medical societies around the world, cleared for use in the US, UK, Europe, Japan and Canada, and has been used for more than 400,000 patients worldwide.
Are you a visionary marketing leader ready to revolutionize cardiac care?
At Heartflow, we're not just selling a product; we're transforming how CAD (Coronary Artery Disease) is diagnosed and treated. As our Portfolio Product Marketing Director, you'll be at the forefront of this mission, shaping the marketing strategy for our platform and innovative pipeline launches to drive commercial success. This isn't just a job; it's an opportunity to make a tangible difference in patients' lives, working directly with our VP, Product Marketing, to lead the charge.
What You'll Do (and Why It Matters):
- Ignite Growth: Develop and launch marketing initiatives, product launches, and campaigns that captivate our audience, drive adoption, and secure our competitive edge. You'll be the architect of our market presence.
- Define the Future: Craft and execute commercial strategies for Heartflow platform, FFRct and RoadMap Analyses that don't just increase sales, but profoundly improve CAD treatment and empower clinicians with cutting-edge solutions.
- Be a Market Whisperer: Dive deep into the market landscape, understanding customer journeys and stakeholder needs to create compelling positioning to drive impactful campaigns . Your insights will directly fuel our growth.
- Own the Battlefield: Stay one step ahead by continuously monitoring competitive offerings and market dynamics. You'll shape powerful positioning and messaging that sets Heartflow apart, turning insights into strategic advantage.
- Champion Collaboration: Work hand-in-hand with our talented Plaque Product Marketing and Marketing Communications teams to ensure our message is powerful, consistent, and reaches the right audience at the right time.
- Strategize & Execute: From concept to launch, you'll orchestrate comprehensive strategic and tactical plans, translating groundbreaking science into real-world impact.
- Beyond the Sale: Collaborate with Medical Affairs, Sales Leadership, and Sales Training to build a knowledge-rich ecosystem, ensuring our sales team is equipped and our medical community is informed.
- A Trailblazing Spirit: Proven success in launching and growing products in the medical device or pharmaceutical space. You're not afraid to challenge the status quo.
- Data-Driven Storyteller: The ability to translate complex clinical evidence and health economics data into compelling narratives that resonate with our target audiences.
- Collaborative Powerhouse: Experience building strong, cross-functional relationships that drive commercial success. You thrive in a dynamic, team-oriented environment.
- Clinical Acumen: Familiarity with the world of Imaging Cardiologists, Radiologists, General Cardiologists, Interventional Cardiologists, and CVO Administrators.
- Strategic Vision, Flawless Execution: You can paint the big picture and meticulously plan the steps to get there.
- Exceptional Communicator: Your words inspire, inform, and influence.
- An Entrepreneurial Mindset: You're self-motivated, proactive, and ready to contribute at every level.
- Bachelor's Degree in business or science (MBA strongly preferred).
- 8+ years of impactful marketing or market development experience, ideally in B2B healthcare.
- Bachelor's Degree in business or science (MBA strongly preferred).
- 8+ years of impactful marketing or market development experience, ideally in B2B healthcare.
A reasonable estimate of the yearly base compensation range is $200,000 to $250,000, cash bonus, and equity. #LI-Hybrid
Heartflow is an Equal Opportunity Employer. We are committed to a work environment that supports, inspires, and respects all individuals and do not discriminate against any employee or applicant because of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. This policy applies to every aspect of employment at Heartflow, including recruitment, hiring, training, relocation, promotion, and termination.
Positions posted for Heartflow are not intended for or open to third party recruiters / agencies. Submission of any unsolicited resumes for these positions will be considered to be free referrals.
Heartflow has become aware of a fraud where unknown entities are posing as Heartflow recruiters in an attempt to obtain personal information from individuals as part of our application or job offer process. Before providing any personal information to outside parties, please verify the following: A) all legitimate Heartflow recruiter email addresses end with “@heartflow.com” and B) the position described is found on our careers site at .
Create a Job Alert
Interested in building your career at Heartflow? Get future opportunities sent straight to your email.
Accepted file types: pdf, doc, docx, txt, rtf
Enter manually
Accepted file types: pdf, doc, docx, txt, rtf
Education
School * Select...
Degree * Select...
Select...
Select...
Start date year
End date month Select...
End date year
LinkedIn Profile
Are you legally authorized to work in the US? * Select...
Will you now, or in the future, require sponsorship? * Select...
How did you hear about this job? *
Job site
Indeed
Employee
Handshake
Other
What are your base salary expectations for this role? *
Do you have 8+ years of impactful marketing or market development experience, ideally in B2B healthcare? * Select...
If Yes, please provide details below. Otherwise, add N/A. *
Do you have previous medical device, life science, or healthcare experience developing and launching marketing initiatives and campaigns? * Select...
If yes, please provide details. *
Do you have any immediate family that work at Heartflow? * Select...
If answered Yes, please provide the name of the employee who works at HeartFlow.
Are any of your immediate family members practicing health care professionals that may use or purchase Heartflow products? * Select...
If answered Yes, please provide the name of the relative and the name of the organization in which they are employed.
Have you ever been or currently debarred by the U.S. FDA or excluded by the OIG? * Select...
What state do you currently reside in? * Select...
Are you currently located in one of the below metropolitan areas on the West Coast? *
Portland
Seattle
Las Vegas
None of the above
If not currently local in the San Francisco Bay Area, are you willing to relocate? *
Yes
No
Currently in San Francisco Bay Area
As part of this position, you will be required to be in the office 3 days a week. Are you ok with this requirement? * Select...
Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.
As set forth in Heartflow’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.
If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:
A disabled veteran is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.
A recently separated veteran m
Job Details
Related Jobs
Job Summary
About HeartFlow, Inc
HeartFlow, Inc
San Francisco, CA