Principal Product Designer, AI (San Francisco)

Amplitude is the leading digital analytics platform that helps companies unlock the power of their products. Over 4,000 customers, including Atlassian, NBCUniversal, Under Armour, Shopify, and Jersey Mike's, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth. Amplitude is the best-in-class analytics solution for product, data, and marketing teams, ranked #1 in multiple categories in G2's Spring 2025 Report. Learn how to optimize your digital products and business atamplitude.com.

As an organization, we approach challenges with humility, take ownership of our contributions, and embrace a growth mindset that pushes us to constantly improve ourselves, each other, and the value we bring to customers and partners.

Amplitude's Commitment to Diversity Equity & Inclusion (DEI): Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusion-one focused on psychological safety, empathy, and human connection-that will allow employees of all backgrounds to thrive.

Amplitude is looking for an exceptional Staff/Principal level Product Designer to lead AI efforts across products, work at the forefront of what's possible with the latest models, and design new paradigms for interacting with software. This includes projects like Copilots, AI Agents, and innovative ways of visualizing data.

This is a role for a bold systems thinker. Someone that thrives at the intersection of high craft, and pushing the boundaries of the latest technology - all while frequently shipping and learning from customers.

• Lead design end-to-end: from strategy to execution to ship.


• Design consumer-grade experiences for enterprise tools .


• Rapidly prototype with the latest tools (Cursor, V0, Bolt, etc) to align and inspire stakeholders.


• Build with your cross-functional team to deliver the best experiences possible.


• Think big, build small, and ship frequently to learn and iterate with customers.


• Define frameworks and patterns to help scale AI experiences across the Amplitude platform.


• Help build a strong design culture that levels everyone up and sets the bar for quality.

• Strong written and verbal communication skills. Clear thinking is clear writing. And clear writing is clear design.


• Past experience designing for B2B enterprise SaaS products.


• Proven track record of shipping LLM-powered features or products that solve real problems .


• A keen ability to navigate ambiguous problem spaces, creating clarity out of complexity.


• Strong bias toward action, always pushing work forward, even without perfect data .


• A portfolio of shipped work that demonstrates your experience working through the full product development lifecycle.

Some of the builders you'll work closely with include Tyler (Director, Product Design), James (Director, Product + Head of AI), Vinay (Director, Engineering), Will (Principal Product Designer), Nicola (Senior Product Designer), and Eric (Principal AI Engineer).
And of course you'll also collaborate with an incredible team of 12+ multi-talented designers across our broader design org and many many other talented PMs and Engineers all shaping what's next in our space.

We care about the well-being of our team and offer competitive pay and benefits packages that reflect our commitment to the health and well-being of our Ampliteers. Benefits include:

• Salary range for this role is $199,000 to $333,000 total target cash (inclusive of bonus or commission, based on location).


• Excellent Medical, Dental, and Vision insurance coverages, with 100% employer-paid premiums for employee Medical, Dental, Vision on select plans.


• Flexible time off, paid holidays, and more.


• Generous stipends to spend on what matters most to you, whether that's wellness (monthly), commuter transit/parking (monthly), learning and development (quarterly), home office equipment (annual), and much more.


• Excellent Parental benefits including: 12-20 weeks of Paid Parental Leave, Carrot Fertility Benefits/Adoption/Surrogacy support, Back-up Child Care support.


• Mental health and wellness benefits including no cost employee access to Modern Health coaching & therapy sessions and high quality physician office experience via One Medical membership (select U.S. locations only).


• Employee Stock Purchase Program (ESPP).

Please treat this job description as a starting point for a conversation. No human (AI-augmented or not) will embody everything in this job description. If this role sounds interesting, we'd love for you to apply even if you don't think you're the perfect fit.

This role is eligible for equity, benefits and other forms of compensation.
Based on Colorado law, the following details are for individuals who will work for Amplitude in Colorado. Colorado range: $199,000 - $298,000 total target cash (inclusive of bonus or commission)
Based on legislation in New York City, the following details are for individuals who will work for Amplitude in New York City. New York City salary range: $222,000 - $333,000 total target cash (inclusive of bonus or commission)
Based on legislation in California, the following details are for individuals who will work for Amplitude in San Francisco Bay Area of California. Salary range: $222,000 - $333,000 total target cash (inclusive of bonus or commission)
Based on legislation in California, the following details are for individuals who will work for Amplitude in California outside of the San Francisco Bay Area. California salary range: $199,000 - $298,000 total target cash (inclusive of bonus or commission)
Based on legislation in Washington state, the following details are for individuals who will work for Amplitude in Washington state. Washington salary range: $199,000 - $298,000 total target cash (inclusive of bonus or commission)
Based on legislation in Washington state, the following details are for individuals who will work for Amplitude in Washington only: unlimited PTO, 10 to 13 holidays annually (will vary), medical dental and vision PPO and CDHP plans. Finally, a company sponsored 401(k) retirement plan.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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