Associate Director, Sales Enablement, Audience Generation (Washington)

Associate Director, Sales Enablement, Audience Generation

Location: Washington, D.C.
Number: 604242
Job Category: Professional Services
Job Department: Enrollment Services
Job Family: Product Marketing
Job Type: Full Time
Level: Manager

At EAB , our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.

At EAB, we serve not only our partner institutions but each other—that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employeesby checking out our recent awards .

The Associate Director, Sales Enablement is responsible for creating and managing Enroll360 partner-facing collateral. This role utilizes thought leadership, EAB insights, industry and marketing trends, and internal interviews to diagnose and deliver upon content needs. This includes overseeing a content library for ongoing use, as well as creating bespoke, partner-specific material as needed. The Associate Director, Sales Enablement is also responsible for training users on content and resources created as required.

This hire may be based in Richmond, VA, Washington, D.C.; this position is also open to remote employment within the continental United States.

Primary Responsibilities:

• Generate sales and renewal collateral, at scale, to support the Enroll360 business
• Collaborate closely with Marketing and Product teams to develop, manage, and optimize sales and marketing content, including sales playbooks, presentations, case studies, and whitepapers
• Maintain content library inclusive of, but not limited to case studies, plug-in slides, and talk tracks
• Conduct internal interviews to understand content needs from all stakeholders; gather and analyze feedback from sales and marketing teams to refine enablement programs and content effectiveness
• Ensure Sales and Success teams have access to the right content at the right times through effective content management strategies and enablement tools
• Work with Sales and Marketing to help develop and execute a sales enablement strategy that strengthens alignment across relevant teams
• Conduct as needed training on content library and related resources

Basic Qualifications:

• Bachelor’s degree in relevant field
• 5+ years of relevant working experience
• Demonstrated outstanding writing and storytelling skills
• Experience working in a team environment, as well as independently and autonomously
• Proven ability to communicate effectively with a variety of stakeholders in oral and written formats
• Demonstrated experience in managing projects and meeting deadlines
• Experience with at least two of the following:
• Higher education marketing, enrollment management, and/or admissions
• Long-form writing for an external audience (may include white papers, reports, blogs, or other publications)
• Conducting internal and ongoing research
• Training internal stakeholders

Ideal Qualifications:

• Experience with solution-focused problem solving and thinking through problems creatively
• Experience working with clients in a consultative role
• Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB’s mission, values, and aspiration.

If you’ve reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome new perspectives and learn from each other’s unique experiences. We would encourage you to submit an application if this is a role you would be passionate about doing every day.

Compensation:

The anticipated starting salary (base) range for thisrole is$65,000 - $100,000per year. Actual salary variesdue to factors that may include but not be limited torelevant experience, skills, and location.At EAB, it isnot typical for an individual to be hired at or near thetop of the starting salary range for their role.

This hire will additionally be eligible for discretionarybonus or incentive compensation. Variablecompensation may depend on various factors,such as individual andorganizational performance.

Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package. Our benefits currently include:

• Medical, dental, and vision insurance plans; dependents and domestic partners eligible
• 20+ days of PTO annually, in addition to paid firm and floating holidays
• Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)
• 401(k) retirement savings plan with annual discretionary company matching contribution
• Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans
• Employee assistance program with counseling services and resources available to all employees and immediate family
• Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation
• Fertility treatment coverage and adoption or surrogacy assistance
• Paid parental leave with phase back to work program for birthing and non-birthing parents
• Access to milk shipping service to support nursing employees during business travel
• Discounted pet health insurance coverage for dog and cat family members
• Company-provided life, AD&D, and disability insurance
• Financial wellness resources and membership in a robust employee discount program
• Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities

This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future.

At EAB, we believe that to fulfill our mission to “make education smarter and our communities stronger” we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard.

To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don’t discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.

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