Head of Sales (Boston)

Head of Sales - United States

Compensation: $250K - $300K OTE ($150K - $180K base + $150K variable). Benefits package outlined below.

Location: Remote, based in Eastern or Central time zones. Preference for candidates based near Boston.

Travel: Extensive travel required (30-50%) to meet with clients and attend industry events across North America.

About Hyble Technology

Hyble Technology is a high-growth marketing technology company revolutionizing the way trade marketing is delivered in the beverage industry.

Our innovative technology platform enables distributors and suppliers in the beverage industry to dramatically reduce the time, money and resources required to support their customers with Point of Sale marketing materials.

Headquartered in Scotland and operating in over 50 countries, Hyble work on a global basis with clients such SGWS, Diageo, Molson Coors, Carlsberg, Coca Cola and Bacardi.

In 2024, Hyble completed a highly successful nationwide rollout with the largest US Wine and Spirits distributor Southern Glazers Wine and Spirits. Our technology and cloud printing solution enabled our client to significantly reduce turnaround times, increase supplier chargeback and save millions of dollars in design costs.

In 2025, Hyble are looking to build on that success by continuing their rapid expansion in the North American market, and we are seeking an exceptional Head of Sales to lead our growth strategy focused specifically on the beer, wine, spirits and soft drinks verticals.

Position Overview
We are looking for an experienced, highly motivated sales leader with deep expertise in the US beverage industry to drive Hyble's market penetration across North America.
The ideal candidate will combine enterprise software sales leadership with extensive beverage alcohol industry knowledge and a proven track record of closing multi-million dollar deals. You should have a broad network across the industry with strong relationships based on trust and a reputation for delivery.

Hyble is looking for a sales leader who wants to play the role of player/coach where they have the opportunity to lead from the front on driving sales while coaching the next generation of sales leaders in the Hyble team.

Hyble is a fast-growing company of 130 people with a “bootstrappers” mentality. We know from experience that folks who are looking for an armchair executive role and used to the trappings of corporate life will not be a good fit at Hyble. Instead, we’re looking for highly driven sales leaders who care more about delivering results for customers and winning big deals than collecting status points on their favourite airline.

Reporting to the Chief Growth Officer and partnering closely with the CEO and US General Manager you will be the tip of the spear for US sales and have the opportunity to significantly impact Hyble's growth trajectory while building and leading a high-performance sales organization.

Key Responsibilities

• Strategic Market Penetration : Spearhead new business acquisition efforts across North America, with particular focus on beer, wine, spirits, and soft drinks distributors.
• Sales Team Leadership : Build, develop, and lead a high-performing new business sales team; serve as player-coach to mentor team members while personally handling strategic accounts.
• Enterprise Deal Management : Lead complex, high-value enterprise sales cycles from initial contact through contract negotiation and closure.
• Sales Process Development : Establish scalable, replicable sales systems and processes to enable consistent team performance and predictable growth.
• Key Customer Ownership: Lead the relationship with a new strategic customer (based in Boston), gaining deep insight into the business and the product.
• Industry Thought Leadership : Working closely with our marketing team you will represent Hyble at major industry events and establish yourself as a trusted voice in beverage alcohol marketing technology.
• Network Leverage : Utilize your existing industry relationships to secure introductions to decision-makers at target accounts.
• Revenue Growth : Achieve and exceed ambitious new business targets while expanding Hyble's market share in the North American market.
• Internal Communication : Partner closely with the marketing and product teams to provide market intelligence and insight into those teams and advise on most appropriate marketing strategy for our target markets.

Required Qualifications

Industry Experience

• Proven track record selling technology solutions to beer, wine and spirits distributors in the US market.
• Comprehensive understanding of the US three-tier distribution system and its unique challenges.
• Established network of trusted relationships across the beverage alcohol distribution landscape.
• Deep knowledge of beverage alcohol marketing best practices and evolving industry trends.

Professional Experience

• 7+ years of enterprise sales experience with 3+ years in a sales leadership role.
• Demonstrated success closing complex, multi-million dollar enterprise contracts with distributors in the beer, wine, spirits and/or soft drinks industry.
• Experience working within high-growth, sub $50m revenue investor-backed technology companies.
• History of consistently meeting or exceeding aggressive sales targets.
• Success in building and scaling effective sales teams and establishing repeatable sales processes.

Personal Attributes

• Hunter mentality focused on new business acquisition.
• Action-oriented, highly-motivated self-starter comfortable working autonomously.
• Genuine passion for sales and relationship building.
• Strong entrepreneurial drive and comfort working in a fast-paced, evolving environment.
• Resourceful approach to challenges with ability to maximize results with limited resources.
• Exceptional communication and presentation skills with executives and technical stakeholders.
• Strategic thinker with tactical execution capabilities.

Location

While our preference is Eastern or Central time zones, we’re open to candidates based in any location in the United States. If this sounds like the role for you, then we want to hear from you.

What we’ll offer

As well as your salary, here’s a snapshot of what we typically offer to full-time employees:

• 401k. A combined contribution of your choice and a capped company match .
• Health Insurance. Comprehensive Medical, Dental, and Vision insurance is available from the first of the month after your start date, covering you and eligible dependents. Disability and Life Insurance are also provided at no cost to you.
• Reward and Recognition. A bonus scheme based on company and team performance, with regular recognition along the way.
• Vacation . 22 days of vacation, as well as paid sick days.
• Holidays. 7 fixed national holidays and 4 floating holidays.
• Giving back. 2 paid days leave to support a charity of your choice.
• Wellbeing. We'll support you in looking after your health and wellbeing so you can do your best work. We provide coaching and counselling on demand through our wellbeing partners, Plumm.
• Health Days. 2 full days or 4 half days to take when you need to refuel and recharge.
• Collaboration opportunities. Flexibility to work remotely, with opportunities to collaborate with colleagues and contribute to our culture.
• Grow with us. You'll have opportunities to develop your career in a high pace technology company as part of a great team.
• Open culture . A place where you can bring new ideas, try doing things differently, and have a real impact.

Hyble Technology is an equal opportunity employer committed to building a diverse and inclusive team that represents a variety of backgrounds, perspectives, and skills.

For more information about us visit: or check out our socials.
To apply : Please submit your resume and a brief cover letter outlining your relevant experience in the beverage alcohol industry and enterprise technology sales via the link below.