Global Head of Social & Community (San Francisco)

About the Company:

World is a network of real humans, built on privacy-preserving proof-of-human technology, and powered by a globally inclusive financial network that enables the free flow of digital assets for all. It is built to connect, empower, and be owned by everyone.

About the Role

As the Global Head of Social and Community you will lead our social media presence across all platforms and regions.

This role is mission-critical to building World’s global identity, with a hyper focus on engaging communities, building trust, navigating complex technological conversations, and staying relevant.

You’ll be responsible for setting and executing the global social strategy while building a high impact team . This role is equal parts strategic thinker and hands-on doer —someone who thrives in fast-moving environments, can manage team members and consultants in multiple timezones, knows social media inside and out, and sees around corners before trends hit the mainstream.

You will be a key partner to the Chief Communications Officer when it comes to crisis communications, global launches, and general external integrated communications strategies.

Responsibilities

• Lead and evolve the organization’s global social media strategy across all platforms (X/Twitter, Instagram, LinkedIn, YouTube, TikTok, Telegram, Discord, etc.)

• Build and manage a high performing social team of internal and external content creators and community managers

• Oversee and execute on real-time engagement, platform growth, content performance, and storytelling

• Build and scale vibrant online communities across diverse geographies and audience types

• Get in the weeds on content creation for key initiatives

• Develop systems for social listening, sentiment analysis, and real-time response

• Own and lead high-stakes crisis communication and reputation management across platforms

• Collaborate closely with Communications, Marketing, Product, and regional teams to ensure consistency and alignment in messaging

• Track performance metrics and continuously optimize for reach, engagement, and trust

• Experiment with new formats and platforms, ensuring the team stays on the cutting edge of social media trends

What We’re Looking For

• 10+ years of experience leading social media in a global capacity for a high profile company or organization—preferably in tech, crypto, AI, or mission-driven industries.

• Deep expertise across all major social platforms, with a strong editorial and creative sensibility.

• Proven ability to build, scale, and engage large online audiences from scratch or in high-growth environments.

• Demonstrated experience in social media crisis management and handling complex public-facing issues with discretion and agility.

• Strong leadership skills with experience managing team members and coordinating across time zones.

• Comfort working in high-speed, high-stakes environments with ambiguity and change.

• A passion for innovation, curiosity about emerging platforms, and a willingness to test new approaches.

• Highly collaborative and communicative with cross-functional stakeholders.

• Excitement about the future of proof-of-personhood online.

Why Join Us

• Help shape the public voice of one of the most ambitious and globally impactful projects of our time.

• Work alongside world-class leaders in technology, communications, and public engagement.

• Be part of a team that values curiosity, humility, experimentation, and bold thinking.

Pay transparency statement (for CA and NY based roles):

The reasonably estimated salary for this role at TFH ranges from $190k - 230k plus a competitive long term incentive package. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, TFH offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, vision, 401(k) plan and match, life insurance, flexible time off, commuter benefits, professional development stipend and much more!

By submitting your application, you consent to the processing and internal sharing of your CV within the company, in compliance with the GDPR